Director of Food & Beverage

Crowne Plaza Kuala Lumpur City Centre; Kuala Lumpur; On-site; MYR 250,000 - 420,000; Full time

Job summary

Crowne Plaza Kuala Lumpur City Centre is seeking a strategic and dynamic senior leader to head Food & Beverage. You will guide operations across restaurants, bars, banquets, and in-room dining, ensuring exceptional quality and memorable guest experiences.

Lead a high-performing team, manage budgets and financial targets, and collaborate with Sales, Marketing, and Culinary to drive growth and innovation in dining concepts.

Qualifications

• Bachelor's degree in Hospitality Management or related field.
• 8–10 years of progressive F&B experience, preferably in upscale or international hotel brands.
• Minimum 3–5 years of leadership in a senior F&B role (Director/Assistant Director).
• Proven ability to drive revenue growth, profitability, and achieve departmental targets.
• Strong knowledge of F&B operations, service standards, menu development, and cost control.
• Experience budgeting, forecasting, financial analysis, and strategic planning.
• Excellent leadership, communication, and people-management skills.
• Strong guest relations and service recovery capabilities.

Responsibilities

• Provide strategic direction for all F&B operations including restaurants, bars, banquets, and in-room dining.
• Ensure consistent delivery of high food quality, service standards, and guest experiences.
• Oversee daily operations for efficiency, productivity, and brand compliance.
• Collaborate with Executive Chef to maintain menus and dining concepts.
• Maintain cleanliness, hygiene, and readiness across outlets.
• Develop budgets, forecasts, plans, and financial objectives.
• Lead and develop F&B managers and teams, fostering growth.
• Drive revenue growth through pricing, promotions, and cost management.
• Monitor guest feedback and service performance; implement improvements.
• Plan major events and coordinate with other departments.
• Ensure compliance with HACCP, safety, and regulatory requirements.
• Support recruitment, training, succession planning, and performance management.

Skills

Strategic leadership

P&L management

Financial analysis

Guest experience

Team development

Negotiation

Operations management

Education

Bachelor's degree in Hospitality Management

Tools

POS systems

MS Office

Job description

Provide strategic direction and leadership for all Food & Beverage operations, including restaurants, bars, banquets, in-room dining, and other dining facilities.

Ensure consistent delivery of exceptional food quality, service standards, and memorable guest experiences.

Oversee daily operations to maintain efficiency, productivity, and compliance with hotel and IHG brand standards.

Work closely with the Executive Chef and Culinary team to maintain menu quality, develop innovative dining concepts, and enhance the overall dining experience.

Ensure all Food & Beverage outlets maintain high standards of cleanliness, presentation, hygiene, and operational readiness.

Financial Performance & Revenue Growth

Develop and manage Food & Beverage budgets, forecasts, business plans, and financial objectives.

Drive revenue growth and profitability through strategic planning, effective pricing, promotions, and cost management.

Monitor financial performance, including revenue, food and beverage costs, payroll, expenses, and departmental profitability.

Analyze business trends, market opportunities, and guest preferences to identify areas for improvement and revenue generation.

Collaborate with Sales & Marketing to develop promotions, dining packages, seasonal campaigns, and special events.

Identify opportunities to improve operational efficiency while maintaining exceptional quality and service standards.

Leadership & People Development

Lead, coach, and develop Food & Beverage managers, supervisors, and colleagues to build a high-performing team.

Foster a positive, inclusive, and engaging workplace culture that encourages teamwork and professional growth.

Support recruitment, training, succession planning, and performance management within the division.

Establish clear departmental goals and ensure colleagues understand their roles in achieving business objectives.

Promote colleague engagement, accountability, and a culture of continuous improvement.

Guest Experience & Service Excellence

Build strong relationships with guests and ensure their dining experiences consistently meet or exceed expectations.

Monitor guest satisfaction, feedback, and service performance to identify improvement opportunities.

Personally address significant guest concerns and ensure effective service recovery.

Develop initiatives that enhance guest loyalty, dining satisfaction, and repeat business.

Ensure all Food & Beverage experiences reflect the hotel's brand positioning and service expectations.

Business Strategy & Collaboration

Work closely with the General Manager and Executive Committee to develop and implement Food & Beverage strategies aligned with hotel business objectives.

Collaborate with Culinary, Sales & Marketing, Finance, Revenue Management, and other departments to maximize business opportunities.

Oversee the planning and execution of major banquets, conferences, corporate functions, and special events.

Evaluate market trends, competitor activities, and emerging dining concepts to maintain a competitive advantage.

Support the development of new Food & Beverage concepts, outlet enhancements, and operational improvements.

Ensure compliance with food safety, HACCP, health and safety regulations, licensing requirements, and established hotel policies.

What we need from you

Bachelor's degree in Hospitality Management, Hotel and Restaurant Management, Business Administration, or a related field.

At least 8–10 years of progressive Food & Beverage experience, preferably within upscale or international hotel brands.

Minimum 3–5 years of leadership experience in a senior Food & Beverage management position, such as Director of Food & Beverage, Assistant Director of Food & Beverage, or a similar role.

Strong experience managing multiple Food & Beverage outlets, banquet operations, and large-scale events.

Proven ability to drive revenue growth, improve profitability, and achieve departmental financial targets.

Excellent knowledge of Food & Beverage operations, service standards, menu development, cost control, and financial management.

Strong business acumen with experience in budgeting, forecasting, financial analysis, and strategic planning.

Exceptional leadership and people-management skills with the ability to inspire, coach, and develop diverse teams.

Excellent communication, negotiation, and interpersonal skills.

Strong guest relations and service recovery capabilities with a passion for delivering exceptional hospitality experiences.

Good understanding of food safety, HACCP, occupational health and safety, and relevant regulatory requirements.

Experience working with hotel operational systems, POS systems, and Microsoft Office applications.

Creative, commercially driven, results-oriented, and adaptable to changing business needs.

Flexibility to work extended hours, weekends, and public holidays as required by hotel operations.

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.