Direct Response Copywriter (Work-from-Home / Fully Remote) at Trident Digital

Trident Digital; Kuala Lumpur; Remote; MYR 33,000 - 39,000; Full time

Benefits offered by this job

Additional leave

Work from home

Job summary

Trident Digital is seeking a Direct Response Copywriter to craft compelling copy for Meta and Google ads, VSLs, landing pages, and follow-up messages. This role works on live campaigns with real budgets, targeting Singaporean markets in financial advisory and real estate sectors.

Flexible work-from-home setup is offered with strong growth potential. You’ll join a fast-growing marketing agency, collaborating with strategists and the founder.

Qualifications

• Experience writing copy for Meta ads.
• Experience writing copy for Google Ads (SEM).
• Direct response copywriting experience is a plus.

Responsibilities

• Conceptualize strong angles for clients based on positioning, audience and offer.
• Create high-converting video ad scripts, image ad copy, VSL scripts, landing page copy and ad copy for Meta and Google.
• Write follow-up emails and WhatsApp messages to move leads toward booked calls.
• Review results weekly with the ads lead and iterate on winning angles using data.
• Write for Singapore FA and RE audiences with authentic insights rather than generic perks.

Skills

Writing copy for Meta ads

Writing copy for Google Ads

Job description

Apply for Direct Response Copywriter (Work-from-Home / Fully Remote) at Trident Digital in Kuala Lumpur, M14, MY. This Full time on site position offers great opportunities for career growth.

Trident Digital Full-time \| Remote Setup/Work from Home Working Hours: 9AM - 6PM (SGT)

Salary: SGD 1,000+ monthly (with performance bonuses)

About the role

Trident Digital is one of the fastest growing marketing agencies for financial advisors and real estate leaders in Singapore. Our clients are top producers in their industry, and they don’t pay us for views or pretty content. They pay us for leads, booked calls and closed business. This role is a big part of that engine. Your job is to come up with strong angles for each client, and then write everything that carries those angles: video ad scripts, image ads, landing page copy, VSL scripts, Meta ad copy, and follow-up emails and WhatsApp messages. Your work runs on live campaigns with real budgets, and you’ll know within days whether it worked. If that excites you, keep reading.

What the setup looks like

You’ll join our ads department and work alongside team members with different specialist skill sets across media buying, funnels and creative, plus our strategists and the founder. We serve a growing base of ad clients and we’re scaling fast. Main channel is Meta. Market is Singapore. Niches are financial advisory and real estate, which means trust-based selling.

Must-have experience

• Writing copy for Meta ads
• Writing copy for Google Ads (search engine marketing / SEM)

What you’ll do

• Come up with strong angles for each client based on their positioning, audience and offer
• Write high converting video ad scripts, image ad copy, VSL scripts, landing page copy and ad copy for Meta and Google
• Write follow-up emails and WhatsApp messages that keep leads moving towards booked calls
• Review results weekly with the ads lead, spot the winning angles, and write the next round based on data
• Write for real Singapore FA and RE audiences based on what they actually think and want. No generic “financial freedom” filler
• Build our angle library as you go, so every winning angle compounds for the whole team

How you’ll be measured

Hit rate. Out of every batch of scripts you write, a minimum share needs to become winners: strong lead costs, campaigns that can scale. Our current bar is at least 2 winners out of every 8 video scripts. You’ll see your numbers every week. Good writers want to be measured. It’s how you prove you’re good. You’ll do well here if you Care about the difference between copy that reads well and copy that converts, and chase the second Rewrite your own hooks before anyone asks Study why an ad worked, not just that it worked Take feedback well. Your copy gets reviewed, tested and sometimes rewritten. That’s how everyone here improves, including us

This is not for you if you Want a job where you clock in, clear tasks and clock out at 6 sharp Have freelance clients or side hustles competing for your focus. We’re not saying no life outside work. We’re saying this has to be your main thing, because split attention shows in the work Prefer writing from templates instead of thinking through the audience and angle each time No hard feelings either way. We’d rather both sides know now.

Bonus points

• You’ve written copy for service professionals
• Bigger bonus: financial advisors or real estate specifically
• Biggest bonus: you’ve done it for the Singapore market

What you get

• Your work runs on live campaigns with real budgets.
• Fast feedback, real stakes, visible results
• Direct access to the founder and strategists. You learn how campaigns are actually planned, not just briefed
• A team that invests in growth: internal masterminds, sponsored courses, and overseas team trips
• Real room to grow into a senior copy and strategy role as we scale

Benefits

• Additional leave
• Work from home

Job Type: Full-time

Pay: From RM3,170.00 per month

Work Location: Remote