Digital Media & Crisis Communications Lead

Private Advertiser; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

GMD is seeking a senior leader to oversee its intelligence and digital content functions. You will guide monitoring activities, shape content strategy, and advise the Head of Media during routine operations and crises. Build and drive 24/7 teams, manage content calendars, and translate insights into impactful public communications.

You will own dashboards, benchmark performance, and deliver ROI reports to inform strategy and governance across the organization.

Qualifications

• Bachelor’s degree or higher in Communications, Public Relations, Marketing, Digital Media or related field.
• Minimum 8 years of relevant experience, including 3 years leading teams on corporate social media platforms.
• Proven portfolio in crisis communications, digital campaigns, audience engagement growth, and online reputation mgmt.
• Strong capabilities in strategic content planning, team leadership, copywriting, stakeholder mgmt, and advanced digital analytics.
• Experience managing agencies and vendors for content development.

Responsibilities

• Lead the digital monitoring and content team through a 24/7 framework.
• Develop and implement an annual digital content and social listening strategy aligned with corporate objectives.
• Own and manage the social media content calendar and ensure consistent brand messaging.
• Review and approve all reactive and planned content prior to publication.
• Lead crisis intelligence desk and provide timely updates and holding statements as needed.
• Maintain Power BI dashboards tracking media coverage, sentiment, and content performance.
• Manage agencies and creative partners for content development including design and video production.
• Provide strategic insights to support management decision-making and governance.

Skills

Team leadership

Content strategy

Crisis communications

Digital analytics

Social media strategy

Stakeholder management

Education

Bachelor’s Degree in Communications

Master’s Degree

Tools

Power BI

Social listening platforms

Job description

GMD is seeking a senior leader to oversee its intelligence and digital content functions. You will guide monitoring activities, shape content strategy, and advise the Head of Media during routine operations and crises. Build and drive 24/7 teams, manage content calendars, and translate insights into impactful public communications.

You will own dashboards, benchmark performance, and deliver ROI reports to inform strategy and governance across the organization.