Head of Digital Media

Omnicom Media; Selangor; On-site; MYR 250,000 - 450,000; Full time

Job summary

Omnicom Media seeks a Head of Digital to set the direction for a major client’s digital media strategy and invest wisely across paid search, social, programmatic and video.

You will lead an eight-person specialist team, advise senior stakeholders, and deliver measurable, data-driven digital solutions aligned with business priorities.

Qualifications

• 10+ years of experience in digital media
• At least 3 years leading teams and senior client relationships
• Strong knowledge of paid search, social, programmatic, video and digital measurement

Responsibilities

• Set the digital direction and annual strategy with quarterly plans
• Advise senior client stakeholders and lead an eight-person specialist team
• Oversee day-to-day account direction from briefing to launch and optimisation
• Maintain relationships with platform and media partners like Meta, Google and TikTok
• Develop measurement approaches connecting digital activity to business outcomes
• Build a team with clear ownership and development plans

Skills

Digital leadership

Team management

Client relationships

Media planning

Strategic thinking

Presentation skills

Stakeholder management

AI and automation awareness

Tools

Meta

Google Ads

GA4

TikTok

Job description

Are you a digital leader who can set the direction, make smart investment decisions and bring great work to life?

We’re looking for a Head of Digital to lead the digital media business for a major client. This is a senior, hands‑on leadership role: you’ll shape the strategy, advise senior client stakeholders and lead an eight‑person specialist team to deliver connected, measurable digital solutions.

You’ll bring together paid search, social, programmatic, video, data and measurement‑making sure each channel has a clear role and that investment is tied to the client’s business priorities.

What you’ll do

Set the digital direction

• Build the annual digital strategy and translate it into clear quarterly plans.
• Recommend how investment should be allocated across channels, platforms and partners.
• Set channel roles and explain the thinking behind investment recommendations.
• Adapt plans as audience behaviour, performance and market conditions change.
• Lead digital consultancy and transformation projects that address the client’s business needs.

Build a strong client partnership

• Act as the senior digital partner to the client’s marketing leadership.
• Present recommendations, performance insights and new opportunities with confidence.
• Turn complex data into clear, commercially relevant advice.
• Build a strong understanding of the client’s priorities, audiences and competitive environment.
• Raise challenges early and work with the client and internal teams on practical solutions.

Lead high-quality delivery

• Oversee day‑to‑day account direction, from briefing and planning through launch and optimisation.
• Make sure campaigns are delivered on time, within budget and to agreed quality standards.
• Set clear expectations for plans, reporting and post‑campaign analysis.
• Maintain strong working relationships with platform and media partners, including Meta, Google and TikTok.
• Keep investment, campaign and performance reporting accurate and transparent.

Strengthen performance, data and innovation

• Develop measurement approaches that connect digital activity to meaningful business outcomes.
• Set and review KPIs, using results to improve performance and guide future investment.
• Support the use of first‑party data and audience solutions within relevant privacy and governance standards.
• Identify practical opportunities to use AI and automation in planning, buying, optimisation and reporting.
• Build an innovation roadmap with clear use cases and business value.

Lead and develop the team

• Set clear ownership, priorities and escalation routes across the dedicated specialist team.
• Coach team members and build their strategic, technical and client skills.
• Balance workload and plan team capacity around client priorities.
• Create an environment where people feel empowered to contribute, collaborate and do their best work.

What you’ll bring

• 10+ years of experience in digital media, with at least 3 years leading teams and senior client relationships.
• A track record of managing significant digital investment and delivering measurable business outcomes.
• Strong working knowledge of paid search, social, programmatic, video and digital measurement.
• The ability to connect channel‑level performance to wider business priorities.
• Confidence presenting to senior stakeholders and influencing investment decisions.
• Strong commercial judgement, negotiation and stakeholder‑management skills.
• A practical understanding of AI and automation applications in media.
• Excellent communication and relationship‑building skills.
• The ability to manage detail while keeping sight of the bigger picture, especially when priorities and deadlines shift.

Experience in a complex, fast‑moving category would be an advantage. Current certifications across platforms such as Meta, Google Ads, GA4 and TikTok are welcome; the successful candidate should be willing to obtain or maintain relevant certifications.

What success looks like

In your first year, you’ll have helped establish a clear digital strategy and investment approach, strengthened the link between media activity and business outcomes, improved delivery and reporting, and built a confident, capable team. You’ll also have identified and progressed meaningful opportunities in data, AI and automation.

If you’re ready to shape a major digital business, build a strong client partnership and lead a team with purpose, we’d love to hear from you.

Omnicom Media is committed to creating an inclusive workplace where people with different backgrounds and perspectives can contribute and thrive.