Digital & Marketing Manager

Corebase Technologies; Puchong; On-site; MYR 72,000 - 120,000; Full time

Benefits offered by this job

None

Job summary

Corebase Technologies is expanding its marketing team. We are seeking a Marketing Manager to drive lead generation, strengthen our online presence, and support business growth across SEO, social media growth, digital campaigns, and performance marketing.

The role emphasizes collaboration with sales, content creators, and a metrics-driven approach to improve marketing ROI and pipeline contribution.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Mass Communication, or related fields.
• Minimum 3 years of experience in Digital Marketing, SEO, Performance Marketing, or Marketing Management.
• Proven experience in generating leads through digital marketing channels.
• Strong knowledge of SEO, keyword research, content strategy, backlink building, and website optimization.
• Hands-on experience managing Meta Ads campaigns.
• Experience managing company social media platforms and content strategies.
• Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, Meta Business Suite, or similar tools.
• Strong understanding of marketing funnels, lead generation, and customer acquisition strategies.
• Analytical mindset with the ability to interpret marketing performance data and ROI metrics.

Responsibilities

• Lead Generation & Business Growth: Develop and execute marketing initiatives to generate qualified B2B leads.
• SEO & Organic Growth: Develop and execute SEO strategies and monitor performance.
• Social Media & Content Marketing: Plan and manage social media strategies and content schedules.
• Digital Advertising & Performance Marketing: Plan, manage, and optimize Meta ads campaigns.
• Brand Development & Marketing Infrastructure: Maintain branding and improve tracking mechanisms.
• Team Coordination & Reporting: Coordinate activities and report KPIs.

Skills

Digital Marketing

SEO

Performance Marketing

Lead Generation

Analytics

Social Media

Education

Diploma or Bachelor's Degree in Marketing or related fields

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Meta Business Suite

Job description

Corebase Technologies is a growing software house specializing in custom software development, SaaS products, and white-label platforms. We help businesses transform ideas into scalable digital solutions across multiple industries.

We are looking for a results-driven Marketing Manager to drive lead generation, strengthen our online presence, and support business growth. This role will focus on SEO, social media growth, digital campaigns, lead generation, and marketing performance optimization.

Key Responsibilities

Lead Generation & Business Growth

Develop and execute marketing initiatives to generate qualified B2B leads.

Identify and optimize lead generation channels to support business growth.

Work closely with the Sales team to increase enquiries, demo requests, and sales opportunities.

Monitor lead quality, conversion rates, and marketing contribution to the sales pipeline.

SEO & Organic Growth

Develop and execute SEO strategies to improve website visibility and organic traffic.

Conduct keyword research, competitor analysis, and content planning.

Monitor keyword rankings, website traffic, and search performance.

Manage on-page SEO, technical SEO improvements, and backlink acquisition activities.

Collaborate with content creators to ensure SEO best practices are implemented.

Social Media & Content Marketing

Plan and manage social media strategies across company platforms.

Oversee content planning and publishing schedules.

Ensure social media activities support lead generation and brand awareness objectives.

Monitor engagement, audience growth, and content performance.

Identify new content opportunities and industry trends to improve online visibility.

Digital Advertising & Performance Marketing

Plan, manage, and optimize Meta (Facebook) advertising campaigns.

Monitor campaign performance including CPL, CPA, CTR, conversion rates, and ROI.

Recommend improvements to maximize marketing effectiveness and lead generation results.

Work with internal stakeholders to ensure campaign objectives are achieved.

Brand Development & Marketing Infrastructure

Strengthen and maintain consistent company branding across all digital channels.

Manage website content, marketing assets, and online presence.

Improve marketing systems, reporting processes, and campaign tracking mechanisms.

Ensure proper lead tracking and performance measurement across marketing activities.

Team Coordination & Reporting

Coordinate marketing activities and campaign execution.

Guide and support junior marketing team members when required.

Track and report marketing KPIs regularly.

Analyze marketing performance and provide actionable recommendations to Management.

Requirements

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Mass Communication, or related fields.

Minimum 3 years of experience in Digital Marketing, SEO, Performance Marketing, or Marketing Management.

Proven experience in generating leads through digital marketing channels.

Strong knowledge of SEO, keyword research, content strategy, backlink building, and website optimization.

Hands-on experience managing Meta Ads campaigns.

Experience managing company social media platforms and content strategies.

Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, Meta Business Suite, or similar tools.

Strong understanding of marketing funnels, lead generation, and customer acquisition strategies.

Analytical mindset with the ability to interpret marketing performance data and ROI metrics.

Experience coordinating marketing activities or leading junior team members is an added advantage.

Self-motivated, proactive, and results-oriented.

Corebase Technologies delivers custom web and mobile application solutions, helping SMEs transform from offline to online.

We believe a strong digital presence reflects a credible business image, and we are committed to building solutions that are both functional and aligned with clients’ goals. Our team continuously improves across service, design, development, and processes to deliver impactful, purpose-driven results.

Your Vision, Our Mission.

We foster a dynamic "Work Hard, Play Hard" culture with activities like games, movie nights, karaoke, hiking, and more.

Corebase Technologies delivers custom web and mobile application solutions, helping SMEs transform from offline to online.

We believe a strong digital presence reflects a credible business image, and we are committed to building solutions that are both functional and aligned with clients’ goals. Our team continuously improves across service, design, development, and processes to deliver impactful, purpose-driven results.

Your Vision, Our Mission.

We foster a dynamic "Work Hard, Play Hard" culture with activities like games, movie nights, karaoke, hiking, and more.