Digital Marketing Executive

Meili Resort Hotel Sdn Bhd; West Coast Division; In loco; MYR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

MEILI Resort Hotel Sdn Bhd in Semporna, Sabah is seeking a Digital Marketing Executive to plan, execute and optimize digital campaigns across social platforms, website updates, and content production. You will collaborate with Sales, Reservations and Operations to boost direct bookings and brand exposure.

The role requires 2–3 years in digital marketing within hospitality, with strong skills in content creation, advertising, and reporting.

Competenze

• Diploma or Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, Graphic Design or a related field.
• Minimum 2-3 years of working experience in digital marketing, preferably within hotel/hospitality.
• Hands-on experience managing social media platforms, particularly Facebook, Instagram, TikTok, and Xiaohongshu (RED).
• Familiarity with Meta Business Suite, Meta Ads Manager, Google Ads and other digital advertising tools.
• Creative content creation skills, including photography, videography, video editing and graphic design.
• Proficient in editing tools such as Canva, Adobe Photoshop, Adobe Illustrator, CapCut or other relevant applications.
• Good understanding of social media algorithms, digital advertising strategies, SEO and online marketing trends.
• Strong copywriting, communication and storytelling skills.
• Able to analyse digital marketing performance, prepare reports and recommend improvements based on campaign results.
• Creative, proactive, detail-oriented and able to work independently.

Mansioni

• Plan, develop and execute digital marketing strategies to promote MEILI Resort Hotel's brand, accommodation, facilities, dining outlets, recreational activities and dive packages.
• Manage and maintain the resort's social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu (RED) and other relevant digital channels.
• Create engaging and attractive digital content, including social media posts, promotional videos, reels, stories, photographs and marketing materials.
• Develop creative marketing campaigns to increase brand awareness, audience engagement, direct bookings and overall resort revenue.
• Plan and manage paid digital advertising campaigns through Meta Ads, Google Ads, TikTok Ads and other relevant advertising platforms.
• Monitor social media performance, website traffic, campaign results and audience engagement to evaluate marketing effectiveness.
• Assist in managing and updating the resort's official website to ensure accurate information, attractive content and effective promotional visibility.
• Develop and implement content calendars to ensure consistent and timely publication across all digital platforms.
• Coordinate photoshoots, video productions and promotional content creation to showcase the resort's facilities, guest experiences and surrounding attractions.
• Collaborate with the Sales, Reservations, Front Office and Operations teams to support promotional campaigns, seasonal packages and special offers.
• Monitor online reviews, comments and messages, and coordinate with relevant departments to ensure timely responses to guest enquiries and feedback.
• Research market trends, competitor activities, digital marketing developments and customer preferences to identify new promotional opportunities.
• Support influencer marketing, KOL collaborations, travel blogger partnerships and other digital promotional activities.
• Maintain relationships with external marketing agencies, media partners, content creators and digital service providers.
• Prepare monthly digital marketing reports, campaign performance analysis and recommendations for Management.
• Ensure all marketing content is consistent with the resort's brand identity, positioning and communication standards.
• Perform other marketing and promotional duties as assigned by Management.

Conoscenze

Social media management

Content creation

Digital advertising

Analytics & reporting

Copywriting & storytelling

Photography & videography

Canva & design tools

Bahasa Malaysia & English

Chinese (Mandarin) skills a plus

Formazione

Diploma or Degree in Digital Marketing or related field

Strumenti

Meta Business Suite

Meta Ads Manager

Google Ads

CapCut

Adobe Photoshop

Adobe Illustrator

Canva

Descrizione del lavoro

Position: Digital Marketing Executive
Location: MEILI Resort Hotel, Semporna, Sabah

JOB RESPONSIBILITIES

Plan, develop and execute digital marketing strategies to promote MEILI Resort Hotel's brand, accommodation, facilities, dining outlets, recreational activities and dive packages.

Manage and maintain the resort's social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu (RED) and other relevant digital channels.

Create engaging and attractive digital content, including social media posts, promotional videos, reels, stories, photographs and marketing materials.

Develop creative marketing campaigns to increase brand awareness, audience engagement, direct bookings and overall resort revenue.

Plan and manage paid digital advertising campaigns through Meta Ads, Google Ads, TikTok Ads and other relevant advertising platforms.

Monitor social media performance, website traffic, campaign results and audience engagement to evaluate marketing effectiveness.

Assist in managing and updating the resort's official website to ensure accurate information, attractive content and effective promotional visibility.

Develop and implement content calendars to ensure consistent and timely publication across all digital platforms.

Coordinate photoshoots, video productions and promotional content creation to showcase the resort's facilities, guest experiences and surrounding attractions.

Collaborate with the Sales, Reservations, Front Office and Operations teams to support promotional campaigns, seasonal packages and special offers.

Monitor online reviews, comments and messages, and coordinate with relevant departments to ensure timely responses to guest enquiries and feedback.

Research market trends, competitor activities, digital marketing developments and customer preferences to identify new promotional opportunities.

Support influencer marketing, KOL collaborations, travel blogger partnerships and other digital promotional activities.

Maintain relationships with external marketing agencies, media partners, content creators and digital service providers.

Prepare monthly digital marketing reports, campaign performance analysis and recommendations for Management.

Ensure all marketing content is consistent with the resort's brand identity, positioning and communication standards.

Perform other marketing and promotional duties as assigned by Management.

JOB REQUIREMENTS

Diploma or Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, Graphic Design or a related field.

Minimum 2-3 years of working experience in digital marketing, preferably within the hotel, resort, tourism or hospitality industry.

Hands-on experience managing social media platforms, particularly Facebook, Instagram, TikTok and Xiaohongshu (RED).

Familiarity with Meta Business Suite, Meta Ads Manager, Google Ads and other digital advertising tools.

Creative content creation skills, including photography, videography, video editing and graphic design.

Proficient in editing tools such as Canva, Adobe Photoshop, Adobe Illustrator, CapCut or other relevant applications.

Good understanding of social media algorithms, digital advertising strategies, SEO and online marketing trends.

Strong copywriting, communication and storytelling skills.

Able to analyse digital marketing performance, prepare reports and recommend improvements based on campaign results.

Creative, proactive, detail-oriented and able to work independently.

Able to manage multiple projects, meet deadlines and adapt to changing marketing priorities.

Able to communicate effectively in Bahasa Malaysia and English. Chinese (Mandarin) speaking, reading and writing abilities will be highly preferred, particularly for targeting Chinese-speaking markets.

Willing to travel for photoshoots, promotional events, resort activities and marketing-related assignments when required.