Digital Marketing Executive

Kipina Kids Preschools; Semenyih; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading educational institution in Semenyih, Selangor is seeking a Digital Marketing Executive to develop and execute digital marketing strategies. Responsibilities include managing social media, planning paid campaigns, and creating engaging content. The ideal candidate should possess strong marketing skills and relevant educational qualifications. This is a full-time, on-site position with opportunities for professional growth.

Qualifications

• Strong marketing and communication skills required.
• Experience managing social media accounts is essential.
• Ability to run paid campaigns is a must.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage social media accounts for brand engagement.
• Plan and run paid campaigns across multiple platforms.

Skills

Strong marketing and communication skills

Social media marketing experience

Experience with paid campaigns and Google Ads

Web content writing and copywriting skills

Web analytics experience

Creativity and strategic thinking

Education

Diploma or Bachelor’s degree in IT, Graphic Design, Marketing, Business, Communications

Tools

Google Analytics

Meta Business Suite

Job description

Company Description

Founded in 2013 and inspired by Finland’s world-renowned education system, Kipinä Kids opened its first pilot school in 2015. Today, Kipinä operates 25 schools across 15 countries in 8 languages. We are now bringing Kipinä to Malaysia, with our first flagship campus opening in January 2026.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive located in Semenyih, Selangor. The Digital Marketing Executive will be responsible for:

• Developing and executing digital marketing strategies
• Managing social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Planning and running paid campaigns across Meta platforms and Google Ads/Search Engine Marketing (SEM)
• Creating engaging web content and marketing materials
• Monitoring and analyzing web performance metrics, SEO, and campaign effectiveness
• Coordinating communication efforts and conducting market research
• Optimizing online visibility to enhance brand awareness and engagement

Qualifications

• Strong marketing and communication skills
• Social media marketing experience (Instagram, Facebook, TikTok, LinkedIn)
• Experience with paid campaigns and Google Ads/Search Engine Marketing
• Web content writing and copywriting skills
• Web analytics (Google Analytics, Meta Business Suite, etc.)
• Creativity and strategic thinking
• Diploma or Bachelor’s degree in IT, Graphic Design, Marketing, Business, Communications, or related field