Digital Marketing Executive

CLEF Skincare; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Mentorship from Head of Growth

Exposure to Shopify Plus and mar-tech

Hands-on ownership of paid media

Job summary

CLEF Skincare is seeking a Digital Marketing Executive in Kuala Lumpur to plan, run and optimise paid campaigns on Meta and Google across our brand portfolio. You’ll own day-to-day ad performance, turn data into decisions, and collaborate with ecommerce, creative and growth teams to hit revenue targets.

This role suits someone with 1–3 years of hands-on paid ads experience who wants more ownership, bigger budgets, and exposure across several brands.

Qualifications

• Diploma or Degree in Marketing, Business, E-commerce, or related field.
• 1–3 years hands-on experience running Meta Ads and/or Google Ads for ecommerce or D2C brands.
• Proficient in Meta Ads Manager / Business Manager and Google Ads, able to manage campaigns independently.
• Working knowledge of GA4; Shopify experience is a plus.

Responsibilities

• Plan, run and optimise Meta and Google campaigns across brand portfolio.
• Own day-to-day ad performance, monitor ROAS, CPA and CTR, and scale winners.
• Collaborate with ecommerce, creative and growth teams to hit revenue targets.
• Write clear briefs for designers and run structured A/B tests.
• Maintain tracking hygiene (GA4, Conversions API, UTM) and produce weekly reports.

Skills

Meta Ads Management

Google Ads Management

Budget planning

Campaign optimisation

Education

Diploma or Degree in Marketing

Tools

GA4

Shopify

Excel/Sheets

Job description

The Clef Group is a fast-growing Malaysian beauty and lifestyle group running multiple direct-to-consumer brands on Shopify Plus. We're looking for a Digital Marketing Executive to plan, run and optimise paid campaigns on Meta and Google across our brand portfolio. You'll own day-to-day ad performance, turn data into decisions, and work closely with our ecommerce, creative and growth teams to hit revenue targets.

This role suits someone with 1–3 years of hands-on paid ads experience who wants more ownership, bigger budgets, and exposure across several brands. You'll report directly to the Head of Growth & Strategy.

We're looking for someone analytical, hands-on, and genuinely excited about using AI tools (like ChatGPT/Claude) to work smarter and faster.

What You'll Do

• Meta Ads Management — Set up, launch and optimise campaigns across Facebook and Instagram (Advantage+ / ASC, prospecting, retargeting, catalogue/DPA ads), from audience and budget structure to creative rotation
• Google Ads Management — Run Search, Shopping, Performance Max and YouTube campaigns; manage keywords, product feeds (Merchant Center) and bidding strategies
• Budget Planning — Plan monthly and campaign ad budgets across brands and channels, pace spend against targets, and reallocate based on performance
• Performance Optimisation — Monitor daily spend, ROAS, CPA, CTR and conversion rate; scale winners, cut losers, and keep accounts within budget and margin targets
• Creative Direction & Testing — Come up with fresh ad concepts, hooks and angles, and write clear creative briefs for the design team (you won't design the ads yourself). Run structured A/B tests on hooks, formats and offers, and use what you learn to brief the next round
• Campaign Execution — Plan and execute paid media for seasonal and mega-sale campaigns (e.g. 11.11, 12.12, CNY, Raya) and new product launches, in sync with on-site promotions
• Tracking & Measurement — Maintain pixel / Conversions API, GA4 and UTM hygiene so data is reliable; flag tracking issues early
• Reporting & Insights — Prepare weekly and campaign reports on spend, revenue and ROAS by brand and channel; turn numbers into clear recommendations
• Cross-Functional Coordination — Work with ecommerce, creative, KOL/content and CRM teams so ads, landing pages and offers line up
• AI-Powered Workflows — Use AI tools to speed up ad copy, audience research, reporting and analysis
• Market & Competitor Awareness — Track competitor ads (e.g. Meta Ad Library), platform updates and beauty/retail trends to inform strategy

Requirements

• Diploma or Degree in Marketing, Business, E-commerce, or a related field
• 1–3 years of hands-on experience running Meta Ads and/or Google Ads, ideally for ecommerce or D2C brands
• Solid understanding of key performance metrics (ROAS, CPA, CTR, CVR, AOV) and how budget, audience and creative affect them
• Must be proficient in Meta Ads Manager / Business Manager and Google Ads — able to build, manage and troubleshoot campaigns independently
• Working knowledge of GA4; Google Merchant Center and Shopify experience is a plus
• Strong in Excel / Google Sheets for tracking, analysis and reporting
• Detail-oriented with budgets, tracking setups and campaign settings
• Creative thinker with a strong eye for scroll-stopping ads: you can generate original ideas, explain why an ad works, and turn that into clear briefs for designers
• Genuine interest in AI tools and how they can be applied to real work
• Good written and spoken English; Mandarin and/or Bahasa Malaysia is a plus
• Proven experience in ads budget planning: setting budgets, pacing spend and allocating across campaigns to hit ROAS/revenue targets
• Highly organised and structured: plans ahead, keeps campaigns, files and reports tidy, and manages multiple brands against deadlines
• Experience in beauty, skincare, FMCG or retail ecommerce is an advantage
• Willing to work on-site in Kuala Lumpur full-time

What You'll Get

• Hands-on ownership of paid media across multiple brands, with meaningful budgets
• Direct mentorship from the Head of Growth & Strategy
• Exposure across the full e-commerce and mar-tech stack (Shopify Plus, Meta, Google, Klaviyo, AI tools)

CLEF Skincare is a local skincare brand with the mission to uproot skin issues with CLean & EFfective ingredients.

We are available on clefskincare.com, Shopee Mall, Lazada Mall, Watson, SASA, Aeon Wellness in Malaysia and also our flagship store at Publika G Floor, KL.

CLEF Skincare is a local skincare brand with the mission to uproot skin issues with CLean & EFfective ingredients.

We are available on clefskincare.com, Shopee Mall, Lazada Mall, Watson, SASA, Aeon Wellness in Malaysia and also our flagship store at Publika G Floor, KL.