Digital Marketing & Events Executive

Selangor Human Resource Development Centre; Shah Alam; On-site; MYR 200,000 - 250,000; Full time

Job summary

A human resource development organization in Shah Alam is seeking a Digital Marketing professional to assist with content creation, social media management, and event coordination. You will develop engaging visuals, update online platforms, and support event logistics. The ideal candidate should possess a Bachelor's degree in Business or Marketing and have strong skills in digital marketing and client engagement. This role offers opportunities to grow within a dynamic team focused on training promotion.

Qualifications

• Experience in creating engaging content for training promotions.
• Knowledge of managing social media and websites effectively.
• Ability to coordinate events and client communication.

Responsibilities

• Assist in developing visuals and content for training promotion.
• Update the centre's website and social media platforms.
• Support e-newsletter preparation and distribution.
• Help run targeted ad campaigns and monitor their performance.
• Assist in coordinating logistics for exhibitions and events.

Skills

Content Creation

Social Media Management

Email Campaigns

Digital Advertising

Market Research

Education

Bachelor’s degree in Business or Marketing

Job description

Open To: Digital Marketing

Division/Department: Corporate Excellence Department

Roles and Responsibilities

• Content Creation for Training Promotion: Assist in developing engaging visuals, social media posts, and short videos to promote upcoming training programs, workshops, and success stories.
• Social Media & Website Management: Update the centre’s website, LinkedIn, Facebook, and Instagram with new course schedules, client highlights, and event announcements. Monitor inquiries and respond promptly.
• Email & Newsletter Campaigns: Support the preparation and distribution of e-newsletters to corporate clients, partners, and alumni — including writing short updates and tracking open rates.
• Digital Campaign Support: Help run targeted ads (Google Ads, Meta Ads, LinkedIn Ads) for training programs, monitor performance metrics, and suggest improvements.
• Market & Competitor Research (Optional): Conduct research on industry trends, client needs, and competitors’ training offerings to support marketing strategy and course positioning.

Events

• Event Coordination Support: Assist in coordinating logistics for exhibitions, expo, including room setup, materials preparation, coordinating with contractors (exhibition)
• Corporate Client Engagement: Help with client communication and event registration processes — confirming attendance, preparing name tags, and collecting participant feedback.
• On-site Event Assistance: Provide hands‑on support during training sessions, seminars, or open days — managing check‑ins, photo‑taking, and social media updates in real‑time.
• Post‑Event Documentation & Reporting: Compile event photos, testimonials, and survey results to create summary reports or post‑event social media highlights.
• Marketing & Event Administration: Maintain marketing materials, update client databases, track event expenses, and assist in preparing monthly marketing or event reports.

Educational Requirements

Bachelor’s degree in Business, Marketing or any related field.