Digital Marketing & CRM Specialist — Loyalty & Campaigns

Ikano-Retail; Petaling Jaya; Vor Ort; MYR 39.000 - 84.000; Vollzeit

Zusammenfassung

Ikano-Retail is hiring a Marketing Executive for IPC Shopping Centre in Malaysia. You will drive digital marketing campaigns across channels and support CRM and loyalty initiatives.

The role emphasizes content creation, data-driven targeting, and collaboration with agencies and stakeholders to boost centre performance.

We seek candidates with 1-3 years in digital marketing and strong English and Bahasa Malaysia, ready to contribute to sustainability and community-focused efforts.

Qualifikationen

• 1–3 years of experience in digital marketing, CRM, or loyalty roles.
• Familiarity with digital channels, social media, and EDM execution.
• Knowledge of CRM workflows, loyalty operations, and customer lifecycle management.
• Familiar with campaign performance tracking and reporting.
• Basic content creation and digital deployment basics.
• Proficient in MS Office and digital reporting tools.
• Good command of English and Bahasa Malaysia.

Aufgaben

• Execute and optimise digital marketing campaigns across owned digital channels and social media in line with the calendar.
• Create, adapt, and coordinate digital content (copy, visuals, videos, EDMs) to support campaigns and maintain brand consistency.
• Manage day-to-day operations and documentation of CRM and loyalty programmes, including member acquisition, activation, and lifecycle communications.
• Maintain loyalty member data accuracy and quality, ensuring reliable use for targeting, reporting, and activation.
• Utilise customer data to support targeted campaigns, offers, and engagement initiatives.
• Support day-to-day management of digital communication channels including websites, EDMs, social platforms, and mobile communications.
• Monitor digital and CRM campaign performance, track KPIs, and prepare campaign reports.
• Coordinate with digital agencies, CRM service providers, and internal stakeholders to support campaign execution.
• Support tenants’ participation in digital campaigns and loyalty initiatives to enhance tenant visibility and Centre performance.

Kenntnisse

Digital marketing

CRM & loyalty

Campaign analytics

Content creation

Languages: English & BM

Tools

MS Office

Digital reporting tools

Jobbeschreibung

Ikano-Retail is hiring a Marketing Executive for IPC Shopping Centre in Malaysia. You will drive digital marketing campaigns across channels and support CRM and loyalty initiatives.

The role emphasizes content creation, data-driven targeting, and collaboration with agencies and stakeholders to boost centre performance.

We seek candidates with 1-3 years in digital marketing and strong English and Bahasa Malaysia, ready to contribute to sustainability and community-focused efforts.