Digital Marketing Associate

Accenture PLC; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Accenture PLC is seeking a Digital Marketing Campaign Specialist to support clients in creating, managing, and optimizing online advertising campaigns. You will drive campaigns to achieve reach, clicks, leads, and sales, while analyzing performance data to recommend improvements.

The role requires hands‑on experience with campaign setup and optimization, strong Excel reporting, and clear English communication to explain insights to clients and internal teams.

Qualifications

• 1–3 years of experience in digital marketing or online advertising.
• Hands-on experience with campaign setup, execution and optimization.
• Knowledge of advertising objectives (reach, clicks, leads, conversions, sales).
• Ability to analyze performance data and provide optimization recommendations.
• Strong Excel reporting and data analysis skills.
• Clear English communication and ability to explain insights.

Responsibilities

• Create and set up new digital advertising campaigns aligned with client objectives.
• Build campaigns to support marketing goals like reach, clicks, conversions, and sales.
• Monitor campaign performance and identify areas for improvement.
• Optimize campaigns through keyword, bid, budget, targeting, and performance recommendations.
• Review data, reports and metrics to support decision-making.
• Provide insights to improve campaign effectiveness.
• Collaborate with internal teams and clients to achieve targets.
• Support campaign execution across Search, Display, Video, Mobile and other platforms.

Skills

Campaign setup

Campaign optimization

Data analysis

Excel

English communication

Job description

Role Summary

The role is responsible for supporting clients and customers in creating, managing, and optimizing digital advertising campaigns. The candidate will help build effective campaigns that align with marketing objectives such as reach, clicks, lead generation, sales, and overall campaign performance targets.

Key Responsibilities

• Creating and setting up new digital advertising campaigns based on client objectives.
• Building effective campaigns to support marketing goals such as reach, clicks, conversions, sales, and customer acquisition.
• Monitoring campaign performance and identifying areas for improvement.
• Optimizing campaigns through keyword, bid, budget, targeting, and performance recommendations.
• Reviewing campaign data, reports, and metrics to support decision-making.
• Providing insights and recommendations to improve campaign effectiveness.
• Working closely with internal teams, clients, or customers to ensure campaign targets are achieved.
• Supporting campaign execution across digital marketing channels such as Search, Display, Video, Mobile, and other online advertising platforms.

Required Skills and Experience

• 1–3 years of experience in digital marketing, campaign management, marketing operations, or online advertising.
• Hands‑on experience with campaign setup, execution, monitoring, and optimization.
• Good understanding of digital advertising objectives, including reach, clicks, leads, conversions, and sales.
• Ability to analyse campaign performance data and provide practical optimization recommendations.
• Strong skills in Microsoft Excel for reporting and data analysis.
• Good communication skills in English, with the ability to explain performance insights clearly.
• Detail-oriented, analytical, and comfortable working with campaign metrics and targets.