Digital Marketing

K11 Century Sdn Bhd; Kuching; Hybrid; MYR 42,000 - 66,000; Full time

Job summary

K11 Century Sdn Bhd is seeking a Digital Marketing Executive to strengthen our online presence and drive business growth through data-driven campaigns.

You'll manage social media across Facebook, Instagram, TikTok, Xiaohongshu, plan content calendars, create engaging visuals and videos, run paid ads, and report performance to optimise results, working closely with the marketing team.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, Mass Communication, Business, Multimedia, or related field.
• Fresh graduates with strong portfolio may be considered.

Responsibilities

• Manage the company's social media platforms, ensuring accounts are active, updated and professionally maintained.
• Prepare and maintain a monthly social media content calendar, schedule and publish posts, Reels, Stories and videos.
• Monitor engagement and respond to comments, reviews and messages to uphold brand image and tone.
• Develop creative content ideas to promote the brand, products and events.
• Plan, create and manage paid advertising campaigns with budget, audiences and locations.
• Monitor and optimise ads with A/B testing and performance analysis.
• Assist in planning monthly, seasonal, and festive campaigns to boost traffic and sales.
• Identify influencers and negotiate collaborations within budget.
• Prepare weekly/monthly performance reports with actionable recommendations.

Skills

Social media management

Content creation

Video editing

Graphic design

Photography

Advertising

Education

Diploma/degree in Marketing

Tools

Meta Ads Manager

CapCut

Adobe Premiere Pro

Canva

Job description

The Digital Marketing Executive is responsible for strengthening the company's online presence and supporting business growth through effective digital marketing. The role is not limited to creating and posting social media content. The Digital Marketing Executive is expected to plan, execute, monitor and improve marketing activities based on measurable business results.

Key responsibilities

Manage the company's social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu and other relevant platforms, ensuring all accounts are active, updated and professionally maintained

Prepare and maintain a monthly social media content calendar, schedule and publish posts, Reels, Stories and videos according to the approved schedule

Monitor comments, messages, reviews and customer engagement, maintaining consistent brand image, tone and visual presentation across all digital platforms

Develop creative content ideas to promote the company's brand, products, services, promotions and events, creating social media posters, videos, Reels, TikTok videos and Stories

Conduct photography and videography at outlets when required, editing content for marketing purposes

Plan, create and manage paid advertising campaigns through Meta Ads Manager and other relevant advertising platforms, setting appropriate campaign objectives, target audiences, locations and budgets

Monitor and optimise advertisements based on campaign performance, conducting A/B testing on advertising creatives, audiences and promotional messages

Assist Management in planning monthly, seasonal and festive marketing campaigns, developing promotional ideas to increase customer traffic, sales and brand awareness

Identify suitable influencers, content creators and KOLs for marketing collaborations, negotiating collaboration arrangements within the approved marketing budget

Prepare weekly and monthly digital marketing reports, analysing the performance of content, campaigns and paid advertisements, and providing recommendations for improvement

About you

Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business, Multimedia, or related field

Preferably 1-2 years of experience in digital marketing, social media management, content creation, or related roles (fresh graduates with a strong portfolio and relevant digital marketing skills may also be considered)

Good knowledge of Facebook, Instagram, TikTok, Xiaohongshu (RED), Google and other relevant digital platforms

Knowledge of Meta Ads Manager, including Facebook and Instagram advertising

Able to create attractive and engaging content for social media with good knowledge of Canva or similar graphic design software

Able to use CapCut, Adobe Premiere Pro or similar video editing software and create and edit short-form videos for TikTok, Instagram Reels and other platforms

Able to write clear and engaging captions, promotional messages and advertising copy with a good sense of current social media trends, visual presentation and customer interests

Creative and able to continuously generate new marketing ideas, with good communication and coordination skills

Able to manage multiple tasks, campaigns and deadlines, detail-oriented and well organized

Willing to visit different outlets when required for content shooting, campaigns or events, with good command of English and Bahasa Malaysia