Digital Growth Lead (Media & Ecommerce)

CUCKOO International (MAL) BERHAD

Kuala Lumpur

On-site

MYR 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Medical

Miscellaneous allowance

Dental

Vision

Birthday Leave

Honeymoon Package

Job summary

CUCKOO International (MAL) BERHAD is seeking a Senior Executive, Digital Marketing to plan and execute paid media campaigns and to manage the company’s e-commerce and website development efforts. You will optimise campaigns across Google, Meta and TikTok, coordinate with internal teams, monitor performance metrics, and drive online sales and conversions through Shopify and landing page updates.

The role requires hands-on experience with paid media platforms, CMS tools, GA4, and strong analytical

Qualifications

Bachelor’s degree in Marketing, Business or related field.
Minimum 3 years in digital marketing, media buying and/or website management.
Hands-on experience with Google, Meta and TikTok ads platforms.

Responsibilities

Plan and execute paid media campaigns across Google, Meta, TikTok and other platforms.
Manage targeting, budgets, optimisation and performance reporting.
Develop e-commerce and Shopify management tasks to drive online sales.
Coordinate website updates, UX improvements and conversion optimisation.
Monitor analytics dashboards (GA4) and report on ROAS, CPA and ROI.
Collaborate with marketing, design, content and e-commerce teams.