Digital Graphic Designer

ASIA PACIFIC HIGHER LEARNING SDN BHD (Lincoln University College); Petaling Jaya; On-site; MYR 39,000 - 61,000; Full time

Job summary

Lincoln University Malaysia is seeking a creative and versatile Digital Graphic Designer to develop compelling visual communications that strengthen the university’s brand identity, support student recruitment and enhance engagement across digital and offline channels.

The successful candidate will design social media content, digital advertisements, promotional videos, brochures, event branding and marketing materials for the university and its approved business ecosystem.

Qualifications

• Diploma or bachelor’s degree in Graphic Design, Multimedia Design, Digital Media, Visual Communication or related discipline.
• One to three years of relevant design experience; fresh graduates with exceptional portfolios are encouraged to apply.
• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Working knowledge of Adobe Premiere Pro and/or After Effects for video editing and motion graphics.
• Familiarity with Canva, Figma and other creative tools is an advantage.
• Ability to read and accurately typeset Chinese text is essential; Mandarin is an advantage.

Responsibilities

• Design high-quality digital and print materials (social posts, advertisements, posters, banners, brochures, flyers, prospectuses).
• Develop visual assets for student recruitment, scholarships, programmes, open days and campaigns.
• Create corporate presentations, infographics and internal communication materials.
• Produce engaging short-form videos and motion graphics for TikTok, Instagram Reels, Xiaohongshu.
• Adapt designs for multilingual layouts and multiple platforms.
• Collaborate with the Marketing Manager and faculties to ensure brand consistency.

Skills

Graphic design

Multimedia design

Typography

Branding

Video editing

Education

Diploma/Bachelor

Tools

Photoshop

Illustrator

Premiere Pro

After Effects

Canva

Figma

Job description

Lincoln University Malaysia is seeking a creative and versatile Digital Graphic Designer to develop compelling visual communications that strengthen the university’s brand identity, support student recruitment and enhance engagement across digital and offline channels.

The successful candidate will be responsible for designing social media content, digital advertisements, promotional videos, brochures, event branding, presentations and marketing materials for the university and its approved business ecosystem.

The role requires a strong sense of visual storytelling, attention to detail and the ability to translate marketing briefs into effective creative solutions. The designer will work closely with the Marketing Manager, Marketing Executives, faculties and other departments to deliver high-quality creative assets within agreed timelines.

Candidates who can accurately typeset Chinese text and produce engaging short-form video content for platforms such as TikTok, Instagram Reels and Xiaohongshu will have a strong advantage.

Key Responsibilities

1. Graphic Design & Marketing Materials

Design high-quality digital and print materials, including social media posts, advertisements, posters, banners, brochures, flyers, programme guides, prospectuses and promotional materials.

Develop visual assets for student recruitment, scholarship campaigns, academic programmes, open days, enrolment drives and institutional announcements.

Create corporate presentations, infographics, information sheets and internal communication materials when required.

Support marketing collateral for approved university ecosystem businesses, including relevant healthcare, hospitality, tourism and other commercial initiatives.

Prepare production-ready artwork for printing, digital publication and external vendors.

Ensure all designs meet the university’s brand guidelines, visual standards and communication objectives.

Create engaging short-form videos, promotional videos, motion graphics and animated content for TikTok, Instagram Reels, Xiaohongshu and other digital platforms.

Edit video footage, add subtitles, transitions, music, graphics and visual effects where appropriate.

Support the production of student testimonials, campus highlights, programme introductions, event recaps and recruitment videos.

Adapt creative assets into different formats and dimensions for various social media platforms and advertising placements.

Work with the marketing team to develop storyboards, visual concepts and creative approaches for campaigns.

Keep up with emerging design trends, video formats and digital content practices relevant to the education sector.

3. Event Branding & Campaign Design

Develop creative concepts and visual identities for university events, education fairs, open days, student activities and major institutional campaigns.

Design stage backdrops, event posters, digital invitations, directional signage, booth graphics, banners, display materials and presentation slides.

Support event branding for Lincoln International Youth Day and other university-wide programmes.

Ensure consistent visual presentation across pre-event promotions, on-site materials and post-event communications.

Coordinate with event organisers, marketing personnel, suppliers and production teams to ensure designs are delivered accurately and on time.

Prepare marketing materials in English, Bahasa Malaysia and Chinese, ensuring accurate typesetting, legibility and appropriate layout.

Read, understand and accurately typeset Chinese text, including simplified Chinese characters, headlines and promotional copy.

Maintain correct spelling, punctuation, character rendering and text hierarchy across multilingual layouts.

Adapt designs to accommodate differences in text length and visual requirements across languages.

Collaborate with the marketing team to ensure translations and promotional messages are presented consistently.

5. Brand Consistency & Creative Development

Maintain and strengthen Lincoln University’s visual identity across all marketing and communication channels.

Develop reusable design templates, creative assets and visual guidelines to improve consistency and efficiency.

Organise design files, artwork, photography, video footage and other creative assets systematically.

Review artwork before publication or production to ensure accuracy, quality and brand compliance.

Work with the Marketing Manager to interpret creative briefs, propose concepts and refine designs based on feedback.

Manage multiple projects simultaneously while maintaining high standards of creativity, accuracy and timeliness.

Requirements

Diploma or bachelor’s degree in Graphic Design, Multimedia Design, Digital Media, Visual Communication or a related discipline.

One to three years of relevant design experience. Fresh graduates with exceptional portfolios and strong technical skills are encouraged to apply.

Proficiency in Adobe Photoshop and Adobe Illustrator.

Working knowledge of Adobe Premiere Pro and/or After Effects for video editing and motion graphics.

Familiarity with Canva, Figma and other creative tools is an advantage.

Ability to read and accurately typeset Chinese text is essential. Spoken Mandarin is an advantage.

Strong visual communication, typography, layout, colour theory and composition skills.

Good understanding of social media creative formats and digital advertising requirements.

Ability to interpret creative briefs, accept feedback and meet tight deadlines.

Organised, detail-oriented and able to work independently as well as within a team.

Willingness to provide on-site creative support for major university events when required.

Lincoln University College, Petaling Jaya was established in 2002 as Lincoln College (LC) and upgraded in 2011. Lincoln University College is one of the premier private institutions of higher education approved by the Ministry of Higher Education and Malaysian Qualifications Agency (MQA- National Accreditation Board). The University College is situated in the cosmopolitan town of Petaling Jaya Near Kelana Jaya LRT Station, which is 10 kilometers West of the capital city, Kuala Lumpur.