Digital-First Brand & Wealth Marketing Leader

Hong Leong Bank; Malaysia; On-site; MYR 300,000 - 600,000; Full time

Job summary

Hong Leong Bank is seeking a Head of Brand and Wealth Marketing to architect and drive the premium customer journey for affluent clients. You will align product, operations and sales to deliver a differentiated, digitally-enabled experience that attracts and retains high-net-worth customers.

The role requires a strong track record in premium branding, partnerships and data-driven marketing, with the ability to lead a diverse team and influence senior stakeholders.

Qualifications

• Bachelor’s degree and 10+ years in brand/marketing roles.
• Experience with high-net-worth or premium segments is preferred.
• Proven track record in digital marketing and partnerships.

Responsibilities

• Lead and execute the Wealth Segment Strategy to elevate premium market positioning.
• Develop multi-channel engagement across high-end communications and events.
• Transform customer journeys to maximise lifetime value.
• Create CVPs and build strategic partnerships within wealth segments.
• Design marketing plans supporting investments, insurance and premium deposits.
• Own wealth branding and visual identity across platforms.
• Manage wealth marketing communications and annual engagement calendar.
• Drive end-to-end campaigns from planning to measurement and optimization.
• Coordinate with Product/Operations/Finance/Sales for aligned execution.
• Ensure compliance with regulatory and legal requirements.
• Provide strategic leadership and cross-functional collaboration.
• Translate consumer insights and digital metrics into actions.

Skills

Brand management

Customer segmentation

Strategic marketing

Digital transformation

Partnerships

Education

Bachelor’s degree in Business Administration, Finance, Marketing or related field

Job description

Hong Leong Bank is seeking a Head of Brand and Wealth Marketing to architect and drive the premium customer journey for affluent clients. You will align product, operations and sales to deliver a differentiated, digitally-enabled experience that attracts and retains high-net-worth customers.

The role requires a strong track record in premium branding, partnerships and data-driven marketing, with the ability to lead a diverse team and influence senior stakeholders.