Digital Experience Strategist & SEO Optimizer

AIA Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AIA Malaysia is seeking a Digital Strategy Consultant to enhance our corporate website and digital experience. You will partner with business, technology and external vendors to deliver initiatives, improve customer experience, and ensure quality and governance.

You will leverage analytics, insights and best practices to deliver an accessible, high-performing digital platform aligned with business objectives.

Qualifications

• Bachelor’s degree in marketing, digital marketing, business or IT.
• Approximately 4–8 years in digital strategy, marketing or website management.

Responsibilities

• Coordinate website enhancement requests with stakeholders and vendors.
• Support planning and execution of the website roadmap with tech teams.
• Gather requirements, write user stories, acceptance criteria and test plans.
• Coordinate with development and CMS vendors to ensure timely delivery.
• Conduct UAT, deployment checks and production validation for releases.
• Monitor performance and drive continuous UX and performance improvements.
• Analyse customer behaviour and digital performance to propose optimisations.
• Ensure compliance with governance, accessibility and SEO/GEO practices.

Skills

Digital strategy

SEO & GEO

Web analytics

UAT & testing

Agile methods

Stakeholder mgmt

Education

Bachelor’s degree in Marketing/Business/IT

Tools

Adobe Analytics

Siteimprove

Google Analytics

Job description

AIA Malaysia is seeking a Digital Strategy Consultant to enhance our corporate website and digital experience. You will partner with business, technology and external vendors to deliver initiatives, improve customer experience, and ensure quality and governance.

You will leverage analytics, insights and best practices to deliver an accessible, high-performing digital platform aligned with business objectives.