Digital Engagement Marketing Lead

EPF Malaysia; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A national agency is seeking a Digital Engagement Executive (Marketing Automation) to enhance member engagement initiatives. Responsibilities include executing data-driven campaigns, collaborating with teams, and conducting funnel analysis. Candidates should have a Bachelor's degree and at least 5 years of experience in digital marketing. Knowledge of tools like Insider is required.

Qualifications

• Minimum 5 years’ experience in digital marketing, CRM, or marketing automation.
• Hands-on experience with tools like Insider and Google Analytics.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Set up, execute, and track digital marketing campaigns across various channels.
• Support the development and maintenance of automated workflows for member engagement.
• Conduct funnel analysis to identify drop-off points and recommend improvements.

Skills

Digital marketing

Data analysis

Communication

Collaboration

Problem-solving

Education

Bachelor's Degree in Marketing, Business, Advertising or related field

Tools

Insider

Google Analytics

Job description

JOB SUMMARY

The Employees Provident Fund (EPF) safeguards the retirement savings of millions of Malaysians and is committed to delivering excellent services to our members. We are seeking a Digital Engagement Executive (Marketing Automation) to support and optimise member engagement initiatives using the Insider platform and other marketing automation tools.

In this role, you will execute data-driven campaigns, support workflow automation, and conduct funnel analysis to enhance member experiences across their lifecycle. You will also collaborate with cross-functional teams to deliver impactful campaigns that are compliant with EPF’s governance and PDPA standards, guided by our values of Progressive, Empathy, Teamwork, and Integrity.

JOB RESPONSIBILITIES

• Campaign Execution & Monitoring: Set up, execute, and track digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app channels, ensuring accuracy and timeliness.
• Workflow Automation: Support the development and maintenance of automated workflows for member onboarding, retention, and re-engagement, aligned with lifecycle marketing goals.
• Data & Segmentation: Manage and validate customer data to build accurate audience segments for personalised messaging, while ensuring compliance with PDPA and governance standards.
• Funnel Analysis & Optimisation: Analyse member journeys across digital touchpoints using Google Analytics and Insider; identify drop-off points and recommend improvements.
• Testing & Optimisation: Conduct A/B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions, adoption rates), and refine campaigns accordingly.
• Content Development: Assist in developing creative and informative campaign content tailored to different segments and lifecycle stages.
• Collaboration: Work closely with marketing, analytics, product, IT, CX teams, and external vendors to ensure campaigns are delivered effectively and on time.
• Reporting & Insights: Prepare campaign performance reports, highlight insights, and propose optimisation strategies for continuous improvement.
• Innovation & Learning: Stay updated with marketing automation trends, tools, and best practices, and contribute ideas to strengthen EPF’s digital engagement strategies.

JOB REQUIREMENTS

• Malaysian citizen.
• Pass in Bahasa Melayu, including oral test in Sijil Pelajaran Malaysia (SPM) or equivalent qualification recognised by the Government.
• Possess a Bachelor\'s Degree with honours in Marketing, Business, Advertising, or related field from a recognised institution.
• Minimum 5 years’ experience in digital marketing, CRM, or marketing automation, with hands-on experience in platforms such as Insider and Google Analytics.
• Knowledge in funnel analysis, personalisation, and omnichannel campaign execution.
• Strong analytical, problem-solving, and communication skills.
• Ability to collaborate across teams and manage multiple priorities.
• Awareness of regulatory and compliance requirements (PDPA) in digital marketing.
• Up-to-date knowledge of trends and tools in digital engagement and marketing automation.

JOB STATUS

Contract / Permanent

All applications are strictly CONFIDENTIAL and only shortlisted candidates will be called in for interview. Applications are deemed UNSUCCESSFUL if there is no feedback from the EPF 2 MONTHS after the closing date of the advertisement.