Digital Content Creator

Robert T 1994 Optical; West Coast Division; On-site; MYR 100,000 - 150,000; Full time

Job summary

A local optical business in Malaysia is seeking a Social Media Manager to enhance its online presence. The ideal candidate will be responsible for daily social media updates, developing content strategies, and engaging with followers. Candidates should have experience in social media management and strong analytical skills to monitor performance. This role offers an exciting opportunity to shape the brand's voice and presence across various platforms.

Qualifications

• Experience with social media platforms including Instagram, Facebook, and TikTok.
• Ability to create engaging content tailored to different audiences.
• Strong analytical skills to measure social media performance.

Responsibilities

• Provide daily updates on social media platforms.
• Develop a weekly content calendar for engaging content.
• Engage with followers and respond to audience interactions.
• Prepare monthly performance reports for marketing.

Skills

Social media management

Content creation

Community engagement

Analytical skills

Job description

1. Social Media Content

• Provide daily updates across all company social media platforms (Instagram, Facebook, TikTok).

2. Content Planning & Strategy

• Develop a weekly content calendar to plan, organize, and schedule engaging content.
• Research and implement strategies to increase followers, engagement, and reach.
• Tailor content to suit each platform’s best practices and audience behavior.

3. Community Engagement

• Respond to comments, messages, and mentions promptly to maintain positive audience relationships.
• Engage with followers, influencers, and brand partners to foster a strong online community.
• Monitor audience feedback and adapt content tone and approach accordingly.

4. Reporting & Analytics

• Prepare and submit monthly performance reports to the Head of Marketing.
• Analyze key metrics such as reach, engagement, follower growth, and conversions.
• Highlight top-performing content and provide insights for continuous improvement.
• Conduct competitor and trend analysis to benchmark social media performance.

5. Promotions & Branch Openings

• Create videos and promotional materials for the HQ account.
• Prioritize and execute urgent promotions promptly.
• Support branch openings and events with engaging social media coverage and promotional content.
• Ensure all campaign materials follow the brand’s visual identity and tone.