Deputy Head, Performance Marketing

Luxasia; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

Luxasia, the leading beauty omnichannel brand-builder in Asia Pacific, seeks a Performance Marketing Executive to support regional digital campaigns across Southeast Asia. You will manage paid media across Meta, marketplaces and brand sites, while coordinating with senior teammates to optimize performance and reporting.

You will mentor a digital marketing team, drive automation and AI-enabled improvements, and work with ecommerce, brand and creative teams to deliver impactful campaigns across

Qualifications

• 5+ years in digital marketing, ecommerce or performance media.
• Experience leading a digital marketing team.
• Exposure to campaigns across multiple SEA markets.
• Strong working knowledge of Meta, Shopify, Shopee, Lazada and TikTok Shop.
• Good understanding of Google Ads, CRM and analytics is an advantage.
• Strong creative judgment across awareness, engagement and conversion content.
• Comfortable with automation, AI tools and new digital solutions.
• Commercially minded, detail-oriented, curious and solution-driven.

Responsibilities

• Manage paid media across Meta, marketplaces and brand websites.
• Guide the team on campaign planning, execution, optimization and reporting.
• Support digital marketing activities across multiple SEA markets.
• Work with commercial, ecommerce, brand and creative teams to achieve campaign objectives.
• Review creative content and recommend the right approach for different platforms and objectives.
• Improve team efficiency through automation, AI and emerging marketing solutions.
• Identify issues early and recommend practical solutions.
• Explore new ideas and continuously improve existing ways of working.

Skills

Digital marketing

Team mentoring

SEA markets

Meta platforms

Google Ads

CRM & analytics

Automation & AI

Creative judgment

Detail oriented

Commercial mindset

Tools

Meta Ads Manager

Shopify

Shopee

Lazada

TikTok Shop

Google Analytics

CRM platforms

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

#LI-RD1

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Overview

The Performance Marketing Executive will support the regional digital marketing team in managing performance campaigns across multiple eCommerce platforms (Shopee, Lazada, TikTok, Tokopedia, etc.). This role focuses on campaign setup, daily optimization, and reporting across multiple Southeast Asian markets. The Executive will work closely with senior team members and market-level contacts to ensure efficient, high-performing campaigns delivery.

Key Responsibility

• Manage paid media across Meta, marketplaces and brand websites.
• Guide the team on campaign planning, execution, optimization and reporting.
• Support digital marketing activities across multiple SEA markets.
• Work with commercial, ecommerce, brand and creative teams to achieve campaign objectives.
• Review creative content and recommend the right approach for different platforms and objectives.
• Improve team efficiency through automation, AI and emerging marketing solutions.
• Identify issues early and recommend practical solutions.
• Explore new ideas and continuously improve existing ways of working.

Qualifications & Experience

• 5+ years of experience in digital marketing, ecommerce or performance media.
• Experience managing or mentoring a digital marketing team.
• Exposure to campaigns across multiple SEA markets.
• Strong working knowledge of Meta, Shopify, Shopee, Lazada and TikTok Shop.
• Good understanding of Google Ads, CRM and analytics is an advantage.
• Strong creative judgment across awareness, engagement and conversion content.
• Comfortable with automation, AI tools and new digital solutions.
• Commercially minded, detail-oriented, curious and solution-driven.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page. If you have a question for us, please drop us an email here.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal datafor purposes specified in the notice.

Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.