Data-Driven Campaign Marketer

Private Advertiser; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

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Job summary

Private Advertiser is seeking a marketing professional to develop and manage cross-channel campaigns across digital, social, email and traditional media. The role requires market research, creative briefs, and cross‑functional collaboration to align with brand guidelines and business goals.

You will monitor performance using analytics tools, optimise campaigns in real time, and provide actionable insights to improve ROI.

Qualifications

• 3-5 years of experience in marketing, campaign management or brand management roles.
• Strong knowledge of marketing campaign development, including strategy, planning and execution.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Creative thinking with strong attention to detail and ability to translate ideas into actionable plans.
• Exceptional written and verbal communication skills.
• Data-driven mindset with ability to interpret analytics and make informed decisions.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Relevant marketing qualification or certification is preferred.

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels including digital, social media, email and traditional media
• Conduct market research and competitive analysis to identify opportunities and inform campaign strategy
• Create compelling campaign briefs, messaging frameworks and creative concepts that align with brand guidelines and business objectives
• Manage campaign budgets, timelines and resources to ensure efficient delivery and return on investment
• Monitor and analyse campaign performance using analytics tools and provide regular reporting with actionable insights
• Collaborate with creative teams, designers, copywriters and external agencies to produce high-quality campaign assets
• Coordinate campaign launches and manage stakeholder communications throughout the campaign lifecycle
• Optimise campaigns in real-time based on performance data and audience feedback
• Stay abreast of marketing trends, consumer behaviour and industry best practices to keep campaigns fresh and effective

Skills

Marketing

Campaign management

Brand management

Project management

Communication skills

Data analytics

Team collaboration

Creative thinking

Education

Marketing qualification/certification

Job description

Private Advertiser is seeking a marketing professional to develop and manage cross-channel campaigns across digital, social, email and traditional media. The role requires market research, creative briefs, and cross‑functional collaboration to align with brand guidelines and business goals.

You will monitor performance using analytics tools, optimise campaigns in real time, and provide actionable insights to improve ROI.