CRM & Loyalty Programs Manager

Wellous Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Wellous Group, a wellness-focused company in Malaysia, seeks a Customer Relationship Management Manager to lead customer growth, engagement, loyalty, and retention initiatives across sales channels. You will strengthen relationships, enhance customer experience, and maximize customer lifetime value through data-driven strategies and programs.

The role involves cross-functional collaboration with Sales, Marketing, E-Commerce, Customer Service, and IT to support product launches, campaigns, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or related fields.
• Minimum 4–6 years of experience in CRM, Loyalty, Customer Engagement, or Digital Marketing functions.
• Proven experience managing CRM campaigns, loyalty programs, and customer databases.
• Strong analytical capabilities, customer-centric thinking, and the ability to execute effective CRM and loyalty strategies across multiple sales channels.

Responsibilities

• Develop and execute initiatives to enhance customer acquisition, engagement, retention, and loyalty.
• Drive programs that strengthen customer relationships and improve overall customer experience.
• Identify opportunities to increase customer lifetime value, repeat purchase behaviour, and customer advocacy.
• Manage and continuously improve customer-related programs, which may include membership, loyalty, rewards, referral, customer engagement, retention, community-building, or other strategic initiatives.
• Evaluate program effectiveness and recommend enhancements to improve customer participation and business impact.
• Collaborate with internal stakeholders to develop customer-centric solutions that support organizational objectives.
• Leverage customer data, business insights, and performance metrics to support decision‑making and strategic planning.
• Monitor customer trends, behaviours, and engagement levels to identify growth opportunities.
• Develop reports, dashboards, and recommendations for management review.
• Plan and execute customer communication and engagement activities through relevant channels.
• Support personalized customer journeys and lifecycle initiatives to enhance customer experience.
• Ensure effective and timely communication with customers and stakeholders.
• Partner with Sales, Marketing, E-Commerce, Customer Service, Operations, IT, and other departments
• Support product launches, campaigns, promotions, and business projects where customer engagement and retention strategies are required.
• Participate in strategic business initiatives and transformation projects as assigned.
• Continuously review and improve customer-related processes, systems, and programs to enhance efficiency and effectiveness.
• Identify opportunities to leverage technology, automation, and innovation to improve customer engagement and operational performance.
• Undertake any other duties, projects, or responsibilities assigned by Management from time to time in line with business requirements and organization priorities.

Skills

CRM campaigns

Education

Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or related fields

Tools

Membership, Loyalty & Rewards Program Management

Job description

Wellous Group, a wellness-focused company in Malaysia, seeks a Customer Relationship Management Manager to lead customer growth, engagement, loyalty, and retention initiatives across sales channels. You will strengthen relationships, enhance customer experience, and maximize customer lifetime value through data-driven strategies and programs.

The role involves cross-functional collaboration with Sales, Marketing, E-Commerce, Customer Service, and IT to support product launches, campaigns, and