CRM & Loyalty Lead: Data-Driven Growth for F&B

Paradise (F&B) Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Paradise (F&B) Malaysia Sdn Bhd is seeking a Customer Relationship Manager to lead the development and execution of our CRM and loyalty strategy across all F&B outlets. You will own end-to-end CRM from strategy to team leadership and cross-functional collaboration with marketing, operations, and technology teams.

You will build the annual CRM roadmap, drive customer lifecycle programmes, and manage a small CRM/loyalty team while ensuring data integrity and PDPA compliance.

Qualifications

• Degree in Marketing, Business, or related field.
• Minimum 3–6 years CRM/loyalty experience, 1–2 years in leadership.
• Experience in F&B/retail/hospitality preferred.
• Proven track record in CRM/loyalty strategy execution.
• Strong customer segmentation, lifecycle marketing, and journey mapping.

Responsibilities

• Own and drive CRM and loyalty programme strategy.
• Develop annual CRM roadmap and lifecycle programmes.
• Lead CRM/loyalty team and coordinate with agencies.
• Align CRM initiatives with revenue and growth targets.
• Oversee CRM data integrity across outlets and channels.
• Develop segmentation models based on behaviour and spend.
• Ensure PDPA compliance in CRM activities.
• Plan multi-channel campaigns and track ROI.
• Collaborate with IT to maintain CRM platforms.

Skills

CRM strategy

Loyalty program design

Customer segmentation

Lifecycle marketing

Team leadership

Data-driven decision making

Communication

Stakeholder management

Education

Marketing degree

Tools

CRM platforms

Analytics tools

Multi-channel campaign tools

Job description

Paradise (F&B) Malaysia Sdn Bhd is seeking a Customer Relationship Manager to lead the development and execution of our CRM and loyalty strategy across all F&B outlets. You will own end-to-end CRM from strategy to team leadership and cross-functional collaboration with marketing, operations, and technology teams.

You will build the annual CRM roadmap, drive customer lifecycle programmes, and manage a small CRM/loyalty team while ensuring data integrity and PDPA compliance.