Country Manager

Suzuki Coffee; Kuala Lumpur; On-site; MYR 260,000 - 520,000; Full time

Job summary

Suzuki Coffee Group in Malaysia is seeking a Country Manager to accelerate commercial growth, lead the Malaysia sales team, and coordinate cross-functional execution with Technical Service, Supply Chain and Finance. Reporting to the COO, the role translates group priorities into practical account plans and drives revenue, profitability, and pipeline targets across demand segments.

The candidate will manage major accounts in B2B sectors such as hospitality and food service, build strategic

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Management or related discipline.
• 6–8 years of progressive commercial or business-development experience, including team or portfolio leadership.
• Proven B2B sales and key-account track record in HORECA, food service, beverage solutions or equipment distribution.
• Strong communication, negotiation and stakeholder-management skills.
• Willingness to travel within Malaysia and to work in Seri Kembangan for a period.

Responsibilities

• Translate Group priorities and Malaysia business plan into practical sales initiatives and account plans.
• Deliver revenue, gross profit, new-business and pipeline targets across priority B2B segments.
• Lead customer acquisition, key-account development, tenders and commercial negotiations.
• Maintain pipeline management, sales forecasting, pricing execution and follow-up.
• Coordinate demand forecasts, stock requirements, and service readiness to support the commercial plan.
• Drive process improvements to strengthen responsiveness, data quality and customer experience.
• Build relationships with strategic customers and industry stakeholders.

Skills

B2B sales

Key-account management

Negotiation

Stakeholder management

Leadership

Sales forecasting

Financial acumen

Strategic thinking

Education

Bachelor’s degree in Business Administration, Marketing, Management

Job description

Founded in Singapore in 1979, Suzuki Coffee Group is a pioneer in Southeast Asia’s coffee industry. Since entering Malaysia in 2005, Suzuki Coffee Malaysia has delivered end-to-end beverage solutions across coffee, ingredients, equipment and technical services. As part of the IncoBev Asia Group, Suzuki Malaysia is part of an integrated regional supply chain spanning sourcing, roasting, distribution and aftersales support.

Job Overview

The Country Manager is responsible for accelerating commercial growth and coordinating effective business execution in Malaysia. The role directly leads sales and market-development priorities while working across Technical Service, Supply Chain, Finance and regional functions to ensure reliable customer delivery.

Reporting to the Chief Operating Officer, the Country Manager operates within approved strategies, budgets and authority limits.

Key Responsibilities

Commercial Execution & Growth

• Translate Group priorities and the approved Malaysia business plan into practical sales initiatives, account plans and execution milestones.
• Deliver agreed revenue, gross profit, new-business and pipeline targets across priority B2B segments, including hospitality, workplaces and food service.
• Lead customer acquisition, key-account development, tenders and commercial negotiations within delegated authority.
• Maintain disciplined pipeline management, sales forecasting, pricing execution and follow-up through the designated systems.
• Identify market opportunities and provide timely customer, competitor and category insights to regional teams.
• Build trusted relationships with strategic customers, prospects, partners and relevant industry stakeholders.
• Coordinate customer engagement, trade events, product launches and local brand-building initiatives with Commercial and Marketing teams.
• Support the resolution of priority customer issues and escal ate material commercial or reputational risks promptly.

Cross-Functional Business Coordination

• Run regular operating reviews with Sales, Technical Service, Supply Chain, Finance and other support functions to track priorities and resolve execution gaps.
• Coordinate demand forecasts, stock requirements, machine availability, installations and service readiness to support the commercial plan.
• Drive practical process improvements that strengthen responsiveness, data quality, productivity and customer experience.
• Respect regional functional ownership and escal ate decisions outside delegated authority to the Chief Operating Officer or relevant functional leader.

Financial & Performance Management

• Contribute to annual budgeting, periodic forecasts and business reviews by providing reliable commercial assumptions and action plans.
• Monitor sales, gross profit, operating expenses and working-capital indicators against approved targets.
• Manage controllable commercial expenditure within delegated limits and support credit collection and contract discipline.
• Prepare concise, accurate management reports covering performance, risks, opportunities and required decisions.
• Set clear goals and performance expectations for direct reports, with regular coaching, feedback and development follow-up.
• Build a collaborative, accountable and customer-focused way of working across teams, even where there is no direct reporting line.
• Strengthen sales capability, product readiness and technical execution discipline within the Malaysia team.
• Actively develop broader country-management capability through exposure to operations, finance, people matters, risk and governance.

Key Performance Outcomes

• Achievement of agreed revenue, gross profit, new-account and qualified-pipeline targets.
• Accurate sales forecasts and disciplined execution of account and commercial action plans.
• Improved strategic-customer growth, retention and satisfaction.
• Effective cross-functional follow-through on inventory, installation, service and collection priorities.
• Demonstrated growth in financial, operational, people-leadership and governance capability.

Key Requirements

• Bachelor’s degree in Business Administration, Marketing, Management or a related discipline.
• At least 6–8 years of progressive commercial or business-development experience, including experience leading a team or major market portfolio.
• Proven B2B sales and key-account track record in HORECA, food service, beverage solutions or equipment distribution.
• Good commercial and financial acumen, including sales forecasting, gross-margin management, budgeting and performance analysis.
• Hands-on, analytical and customer-focused, with strong ownership, judgement and follow-through.
• Strong communication, negotiation and stakeholder-management skills.
• Willing and able to travel within Malaysia when required.
• Willing to work in Seri Kembangan for a period of time.