Content Specialist (SEO)

GrowthOps Asia; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

GrowthOps Asia is hiring a content and SEO specialist to craft high-quality, people-first content optimized for search engines and GEO contexts in Malaysia and Singapore. You will own the content workflow from ideation to publishing and reporting, refresh existing content, and conduct keyword research to attract qualified traffic.

Collaborating with SEO specialists and account managers, you will implement HTML markup, structured data, monitor performance, and identify growth opportunities while

Qualifications

• 2–5 years of SEO experience, ideally in content roles.
• Bahasa Malaysia (Malay) proficiency is a must.

Responsibilities

• Create high-quality, people-first content optimized for SEO and GEO, tailored to Singapore and Malaysia markets.
• Review, optimise and refresh existing content to improve organic visibility and conversions.
• Conduct keyword, topic, audience and search-intent research to develop content plans.
• Edit and improve copy directly, and own the end-to-end content workflow from ideation to publishing and reporting.
• Collaborate with technical SEO specialists and account managers to align content with client strategies.
• Monitor performance of client blogs and GrowthOps Asia website content, providing actionable recommendations.
• Stay current on SEO and AI-assisted content workflows, adapting processes as platforms evolve.

Skills

SEO

Keyword research

Content strategy

Copy editing

HTML markup

Structured data

On-page optimization

Internal linking

Metadata

GA4

Analytics

Stakeholder management

Communication

Organization

Tools

Google Search Console

GA4

Semrush

Ahrefs

Moz

Looker Studio

Screaming Frog

ChatGPT

Gemini

Google Workspace

Docs

Sheets

Slides

Drive

Job description

GrowthOps is a marketing transformation agency and a leading Customer Engagement agency in APAC. For over 15 years, we’ve helped brands go to market across Asia by integrating strategy, design, technology, and AI. We work with enterprises and high-growth companies across industries including financial services, telco, e-commerce, and more. GrowthOps is part of The Applied AI Company.

About your new role

• Create high-quality, people-first content optimised for SEO, with consideration for visibility in generative AI search experiences (GEO), tailored to diverse markets such as Singapore and Malaysia, and aligned with clients' business objectives.
• Review, optimise and refresh existing content to improve organic visibility, engagement, conversions and relevance.
• Conduct keyword, topic, audience and search-intent research to develop content plans that attract qualified organic traffic and generate leads.
• Edit and improve copy directly, jumping in to fix or rewrite content when needed.
• Own the end-to-end content workflow, from ideation and briefing through editing, stakeholder revisions, publishing and performance reporting.
• Understand the business needs and pain points of clients and their target audiences to shape relevant, effective content strategies.
• Monitor the performance of client blogs and the GrowthOps Asia website content, providing clear analysis and actionable recommendations.
• Track competitors and the wider search landscape in target markets to identify emerging trends, content gaps and growth opportunities.
• Evaluate and prioritise content projects based on growth potential, business impact and strategic relevance.
• Collaborate with technical SEO specialists and account managers to align content initiatives with broader client strategies and technical requirements.
• Stay current on SEO, generative AI search (including GEO and AEO), content marketing and AI-assisted content workflows, adapting processes as platforms and best practices evolve.

Requirements

• Proven track record of taking ownership, moving quickly from ideas to execution, and delivering measurable results in a fast-paced environment.
• Experience and expertise with SEO and content performance tools such as Google Search Console, Google Analytics 4 (GA4), Semrush, Ahrefs and Moz, plus relevant AI tools such as ChatGPT and Gemini.
• A self-starter who takes initiative to improve clients' organic search visibility and content performance.
• Strong understanding and hands‑on implementation experience of SEO fundamentals, including HTML and page markup, structured data and schema, URL structures, crawlability and indexability, internal linking, metadata and on-page optimisation.
• Strong interpersonal and communication skills.
• Excellent attention to detail.
• Strong problem‑solving skills.
• Strong organisational skills, with the ability to manage and prioritise multiple tasks effectively.
• Proficiency with Google Workspace tools, including Docs, Sheets, Slides and Drive.
• Proficiency with Microsoft Word and Excel.
• At least 2 to 5 years of experience in SEO, ideally with experience in a comparable content position.
• Confident and personable in client‑facing settings, with the ability to present recommendations and share a clear point of view in meetings.
• Language capability in Bahasa Malaysia (Malay) is a must.

Tools you’ll likely use here

• Google Search Console, GA4, Looker Studio, Semrush, Ahrefs, Moz, Screaming Frog, Google Workspace, ChatGPT and Gemini.

We appreciate your application and will be in touch with shortlisted candidates regarding next steps