Content Executive

upscale; Kuala Lumpur; On-site; MYR 33,000 - 67,000; Full time

Job summary

Upscale in Kuala Lumpur, Malaysia, is seeking a content writer to craft strategic, high-quality content that communicates the value proposition and supports marketing goals. You will produce business-relevant copy and manage content on web platforms while collaborating with Marketing and Design teams.

The ideal candidate has a bachelor's degree in Marketing or Journalism, fluent English, strong writing and editing skills, and at least one year of content writing experience.

Qualifications

• Bachelor's degree in Marketing, Journalism or related field.
• Fluency in English.
• Strong analytical skills.
• Creative and detail-oriented.
• Able to showcase good writing & editing skills for content creation.
• Portfolio required.
• Immediate joiner/1 month notice period.
• Preferably Chinese Female.

Responsibilities

• Strategic Messaging: Develop strategic, high-quality content aligned with marketing objectives.
• Produce business-relevant content writing and manage content on web platforms.
• Engagement and Conversion: Create engaging content that drives leads and growth.
• Team Collaboration: Work with Marketing, Design and other teams to ensure cohesive messaging.
• Industry Awareness: Stay updated on trends and best practices in copywriting.

Skills

Fluency in English

Strong analytical skills

Creative and detail-oriented

Ability to organize daily workload

Excellent writing & editing

Portfolio required

Immediate joiner

Education

Bachelor's degree in Marketing, Journalism or relevant field

Job description

Key Accountabilities

• Strategic Messaging: Develop strategic, high-quality content aligned with our overall marketing and branding objectives, effectively communicating the value proposition and benefits to our target audience.
• Produce business-relevant content writing and manage content management on web platforms.
• Engagement and Conversion: Create high-quality, engaging content writing that drives audience engagement, leads to conversions, and contributes to the growth of our business.
• Team Collaboration: Collaborate with Marketing, Design, and other teams to ensure cohesive messaging across all digital channels, leveraging your expertise to enhance the effectiveness of our marketing efforts.
• Industry Awareness: Stay updated on industry trends, emerging technologies, and best practices in copywriting, proactively seeking opportunities to enhance skills and share knowledge with the team.

Requirements

• Bachelor's degree in Marketing, Journalism or relevant work experience.
• Fluency in English
• Strong Analytical Skills
• Creative and detail-oriented
• Able to showcase good writing & editing skills for content creation
• Able to work with other team members & department
• Ability to organize daily workload by priorities
• At least 1 year of experience in content writing
• Experience in SEO writing is a bonus
• Immediate joiner/1 month notice period
• Preferably Chinese Female
• Portfolio required