About the role
MMW Bone Alignment Centre (M) Sdn Bhd is seeking a Content Social and Social Media specialist to join our Marketing & Communications team. This is a full-time position based in Bukit Raja, Selangor. In this role, you will be responsible for developing, executing and managing our social media strategy across multiple platforms, creating engaging content that resonates with our audience and driving brand awareness for our healthcare services. This position is crucial to our digital marketing efforts and will have a direct impact on our online presence and patient engagement.
Key responsibilitie
- Develop and implement comprehensive social media strategies aligned with MMW Bone Alignment Centre's business objectives and brand values
- Create, curate and publish high-quality, engaging content across all social media platforms including Facebook, Instagram, TikTok, LinkedIn and other relevant channels
- Monitor social media channels and respond to comments, messages and inquiries in a timely and professional manner
- Manage community engagement by fostering conversations and building relationships with followers
- Analyse social media performance metrics and generate reports to track campaign effectiveness and ROI
- Collaborate with the marketing team to develop integrated campaigns and promotional initiatives
- Stay updated with social media trends, algorithm changes and best practices to optimise content performance
- Plan and execute social media campaigns, contests and giveaways to increase brand visibility and audience engagement
- Coordinate with healthcare professionals and content creators to develop medical and educational content
- Manage social media advertising budgets and campaigns to maximise reach and conversion
What we're looking for
- Proven experience of 2-4 years in social media management or digital marketing roles
- Excellent understanding of various social media platforms and their respective audience demographics and content strategies
- Strong creative writing and copywriting skills with the ability to create engaging, brand-appropriate content
- Proficiency in social media management tools and analytics platforms such as Hootsuite, Sprout Social, Meta Business Suite or Google Analytics
- Demonstrated ability to create visually appealing graphics and video content, or ability to work with design tools such as Canva or Adobe Creative Suite
- Knowledge of social media advertising platforms and experience managing paid social campaigns
- Strong analytical skills with the ability to interpret data and make data-driven recommendations
- Excellent communication and interpersonal skills
- Familiarity with healthcare marketing or experience promoting healthcare services is highly desirable
- Knowledge of SEO principles and digital marketing best practices
- Ability to work independently whilst collaborating effectively with cross-functional teams
What we offer
- Competitive salary package commensurate with experience and qualifications
- Opportunities for professional development and training in digital marketing and social media trends
- Exposure to diverse marketing campaigns and projects within the healthcare sector
- Supportive and collaborative team environment
- Flexible working arrangements to promote work-life balance
- Health and wellness benefits including healthcare coverage
- Career progression opportunities within our growing marketing department
About us
MMW Bone Alignment Centre (M) Sdn Bhd is a leading healthcare facility specialising in orthopaedic and bone alignment treatments. We are committed to providing exceptional patient care through innovative therapeutic approaches and advanced medical expertise. Our mission is to improve patients' quality of life by offering specialised, compassionate and evidence-based healthcare services. We pride ourselves on our dedicated team of healthcare professionals and our patient-centric approach. As we continue to expand our services and reach, we are looking for talented individuals to join our dynamic team and help us build a stronger digital presence in the market.