CONTENT CREATOR

MST Golf Group; Subang Jaya; On-site; MYR 45,000 - 78,000; Full time

Job summary

MST Golf invites a Content Creator to produce engaging short-form content for our social platforms, covering golf lifestyle, equipment, coaching, and community experiences. This hands-on role involves filming, editing, and publishing content across TikTok, Instagram, Xiaohongshu, and YouTube Shorts, with a focus on authentic brand storytelling.

You'll plan, shoot, and edit videos, write captions, adapt content for each platform, stay on top of trends, and collaborate with the marketing team to

Qualifications

• 2–5 years in content creation, social media, digital marketing, multimedia, or a related field.
• Proven experience producing short-form video content for social platforms.

Responsibilities

• Plan, shoot, and publish short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Xiaohongshu.
• Collaborate with the marketing team to execute the social media content calendar.
• Write captions and prepare posts for publishing.
• Adapt content for different platforms and formats.
• Stay up to date with social media trends, formats, and best practices.
• Track content performance and identify opportunities to improve reach and engagement.
• Experiment with new content formats and storytelling approaches.

Skills

Video shooting

Video editing

Content creation

Storytelling

Project management

Creative mindset

Retail/live events

Tools

Adobe Premiere Pro

CapCut

Final Cut Pro

Job description

We’re looking for a Content Creator to produce engaging short-form content for our social platforms, covering golf lifestyle, equipment, coaching, and community experiences. This hands‑on role involves filming, editing, and publishing social-first content across TikTok, Instagram, Xiaohongshu and YouTube Shorts.

Key Responsibilities:

Create engaging content around: Academy coaching tips, Custom fitting experiences, Community golf events, Brand collaborations, and Store highlights.

Collaborate with the marketing team to execute the social media content calendar.

Write captions and prepare posts for publishing.

Adapt content for different platforms and formats.

Stay up to date with social media trends, formats, and best practices.

Plan, shoot, and produce short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Xiaohongshu.

Support filming during: Golf events, Product launches, Community activations, and Brand campaigns.

Track content performance and identify opportunities to improve reach and engagement.

Experiment with new content formats and storytelling approaches.

Requirements

2–5 years of experience in content creation, social media, digital marketing, multimedia, or a related field.

Proven experience producing short-form video content for social platforms

Skills

Strong video shooting and editing capabilities

Proficiency in tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, or similar

Good understanding of Instagram, TikTok, Xiaohongshu short-form content trends

Basic knowledge of photography and lighting techniques

Ability to work efficiently and manage multiple content projects simultaneously

Creative, proactive, and self-driven

Comfortable working in fast-paced environments such as retail stores and live events

Passionate about storytelling and digital content creation

Passion for golf, sports, lifestyle, or content creation is an advantage.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Do you have experience using Video Editing Software?
• How many years of Video Production experience do you have?
• Do you have Social Media Content Creation experience?

With over 30 years in golf retail, MST Golf is Southeast Asia’s leading golf retailer, operating more than 50 stores in Malaysia, Singapore, Indonesia and Thailand. We offer retail, wholesale, corporate merchandise, club fitting, golf academies, indoor golf centers, event management, loyalty programs, brand management, and golf media. Guided by our vision to serve the best in golf, we provide world‑class shopping, learning, and playing experiences while promoting a sustainable and connected golf community.

About Us/Company Overview/Our Story

With over 30 years in golf retail, MST Golf is Southeast Asia’s leading golf retailer, operating more than 50 stores in Malaysia, Singapore, Indonesia and Thailand. We offer retail, wholesale, corporate merchandise, club fitting, golf academies, indoor golf centers, event management, loyalty programs, brand management, and golf media. Guided by our vision to serve the best in golf, we provide world‑class shopping, learning, and playing experiences while promoting a sustainable and connected golf community.