Content Creator

LAGENDA PROPERTIES BERHAD; Petaling Jaya; On-site; MYR 45,000 - 89,000; Full time

Job summary

LAGENDA PROPERTIES BERHAD is seeking a dynamic Content Creator to support property sales and marketing initiatives. You will craft engaging videos, captions and campaigns focused on affordability and townships.

Based in Petaling Jaya, you will capture content at sales galleries and project sites, edit for TikTok and Facebook Reels, and work with the sales team to convert inquiries into registrations and enquiries.

Qualifications

• Experience creating short-form video content for property marketing.

Responsibilities

• Create engaging TikTok videos for property sales and marketing initiatives.
• Develop content with strong hooks and clear CTAs to drive enquiries and registrations.
• Stay updated on TikTok trends relevant to property marketing.
• Repurpose content for Facebook Reels and campaign videos.
• Adapt content to Facebook audience while maintaining sales focus.
• Ensure all content is accurate, professional and compliant with guidelines.
• Support TikTok LIVE sales sessions including hosting.
• Present property projects, pricing and promotions to viewers.
• Engage with viewers in real time and assist sales in converting leads.
• Capture authentic content at sales galleries, project sites, roadshows and events.

Skills

TikTok content

Social media storytelling

Video editing

Copywriting

Storytelling

Tools

TikTok

Facebook Reels

CapCut

Adobe Premiere

Job description

Create engaging content to support property sales and marketing initiatives, including property and project highlights, promotions, launches and sales campaigns, sales agent and team activities, and educational property content covering pricing, eligibility, financing and home‑buying tips. Develop content with strong 3-second hooks, clear storytelling and compelling calls‑to‑action (CTA) to drive enquiries, WhatsApp conversations and registrations.

Key responsibilities

• Create engaging TikTok videos for property sales and marketing initiatives, including property and project highlights, promotions, launches and sales campaigns, sales agent and team activities, and educational property content
• Develop content with strong 3-second hooks, clear storytelling and compelling calls-to-action (CTA) to drive enquiries, WhatsApp conversations and registrations
• Stay updated on TikTok trends, formats and content styles relevant to the property industry
• Repurpose and optimize TikTok content for Facebook Reels and campaign videos
• Adapt content to suit Facebook's audience and platform requirements while maintaining a strong sales and conversion focus
• Ensure all published content is accurate, professional and compliant with the Company's guidelines
• Actively participate in and support TikTok LIVE sales sessions, including hosting and co-hosting
• Present and explain property projects, pricing, promotions, packages and key selling points to viewers
• Engage with viewers in real time, respond to enquiries and support the sales team in converting leads
• Capture authentic and engaging content at Sales galleries, Property project sites, Roadshows and events

A Malaysian real estate developer listed on the Main Market of Bursa Malaysia, focused on providing affordable homes and integrated townships for underserved communities. Established in 2018, the company has expanded across multiple states, building practical, sustainable residential and township projects that bridge the housing affordability gap. It is guided by core values like Trust, Integrity, Empathy, and Resilience, and contributes to nation‑building by empowering families with quality housing solutions.

A Malaysian real estate developer listed on the Main Market of Bursa Malaysia, focused on providing affordable homes and integrated townships for underserved communities. Established in 2018, the company has expanded across multiple states, building practical, sustainable residential and township projects that bridge the housing affordability gap. It is guided by core values like Trust, Integrity, Empathy, and Resilience, and contributes to nation‑building by empowering families with quality housing solutions.