Consumer Research Executive

Kao (Malaysia) Sdn. Bhd.; Shah Alam; On-site; MYR 48,000 - 72,000; Full time

Job summary

Kao (Malaysia) Sdn. Bhd. seeks a Market Research Analyst to assist in executing consumer and market research projects, analyzing data, and delivering actionable insights to cross-functional teams including Marketing, Sales, and Customer Excellence.

You will work with research agencies and syndicated data providers to generate impactful recommendations and clear management summaries.

Qualifications

• Bachelor's degree in Psychology or related field
• 0–2 years of experience in Market Research, Consumer Insights, Business Analytics, Marketing, or related fields
• Basic understanding of qualitative and quantitative research methodologies
• Strong analytical and problem-solving skills with the ability to interpret data and identify business implications
• Proficient in Microsoft Excel and PowerPoint
• Experience with FMCG, market research agencies, or syndicated data analysis is a plus
• Familiarity with syndicated market data (NielsenIQ, Kantar) and survey platforms is an added advantage

Responsibilities

• Support end-to-end execution of qualitative and quantitative consumer research projects
• Assist in developing research briefs, questionnaires, and discussion guides
• Coordinate with research agencies to ensure timely project delivery
• Attend fieldwork, FGDs, IDIs, CLTs, and product usage tests as needed
• Monitor timelines, deliverables, and data quality to meet objectives
• Compile, validate, and analyze syndicated market data (e.g., NielsenIQ, Kantar)
• Prepare monthly market performance reports and ad-hoc analyses
• Analyze findings to develop actionable insights and recommendations
• Prepare clear reports, presentations, dashboards, and management summaries
• Support cross-functional teams with consumer and market insights for decision-making

Skills

Analytical skills

PowerPoint

Excel

Research methodologies

Problem solving

Data interpretation

Education

Bachelor's degree in Psychology

Tools

NielsenIQ

Kantar

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

This role involves supporting the execution of consumer and market research projects, analyzing market data and insights, and providing business support across cross-functional teams. You will work with research agencies, syndicated data providers, and internal stakeholders to generate actionable insights that drive business decision-making.

Key responsibilities

• Support the end-to-end execution of qualitative and quantitative consumer research projects, including tracking, ad-hoc, and innovation studies
• Assist in developing research briefs, questionnaires, discussion guides, and other research materials
• Coordinate with research agencies to ensure projects are executed efficiently and according to agreed timelines
• Attend fieldwork, focus group discussions (FGDs), in-depth interviews (IDIs), central location tests (CLTs), and product usage tests when required
• Monitor project timelines, deliverables, and data quality to ensure research objectives are achieved
• Compile, validate, and analyze syndicated market data (e.g., NielsenIQ, Kantar) and other relevant market information
• Prepare monthly market performance reports, competitor monitoring, and ad-hoc business analyses
• Analyze research findings and market data to develop actionable insights and business recommendations
• Prepare clear and engaging reports, presentations, dashboards, and management summaries
• Support cross-functional teams including Marketing, Sales, and Customer Excellence by providing consumer and market insights for business decision-making

Job Requirement

• Bachelor's degree in Psychology, Social Sciences, Statistics, Economics, Marketing, Business Administration, or a related discipline
• 0–2 years of working experience in Market Research, Consumer Insights, Business Analytics, Marketing, or related fields
• Basic understanding of qualitative and quantitative research methodologies
• Strong analytical and problem-solving skills with the ability to interpret data and identify business implications
• Proficient in Microsoft Excel and PowerPoint
• Experience in FMCG, market research agencies, or syndicated data analysis is an added advantage
• Familiarity with syndicated market data (e.g., NielsenIQ, Kantar) and survey platforms is an added advantage