Consumer Research Executive

Kao (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 52,000 - 76,000; Full time

Job summary

Kao (Malaysia) Sdn Bhd is seeking a consumer insights and market research professional to support end-to-end qualitative and quantitative studies. You will collaborate with research agencies, interpret syndicated data, and generate actionable business recommendations for Marketing, Sales and Customer Excellence teams.

The role emphasizes data-driven decision support, report and dashboard preparation, and ensuring timely project delivery across cross-functional stakeholders.

Qualifications

• Bachelor's degree in Psychology, Social Sciences, Statistics, Economics, Marketing, Business Administration, or a related discipline
• 0–2 years of working experience in Market Research, Consumer Insights, Business Analytics, Marketing, or related fields
• Basic understanding of qualitative and quantitative research methodologies
• Strong analytical and problem-solving skills with the ability to interpret data and identify business implications
• Proficient in Microsoft Excel and PowerPoint
• Experience in FMCG, market research agencies, or syndicated data analysis is an added advantage
• Familiarity with syndicated market data (e.g., NielsenIQ, Kantar) and survey platforms is an added advantage

Responsibilities

• Support the end-to-end execution of qualitative and quantitative consumer research projects, including tracking, ad-hoc, and innovation studies
• Assist in developing research briefs, questionnaires, discussion guides, and other research materials
• Coordinate with research agencies to ensure projects are executed efficiently and according to agreed timelines
• Attend fieldwork, FGDs, IDIs, CLTs, and product usage tests when required
• Monitor project timelines, deliverables, and data quality to ensure research objectives are achieved
• Compile, validate, and analyze syndicated market data (e.g., NielsenIQ, Kantar) and other relevant market information
• Prepare monthly market performance reports, competitor monitoring, and ad-hoc business analyses
• Analyze research findings and market data to develop actionable insights and business recommendations
• Prepare clear and engaging reports, presentations, dashboards, and management summaries
• Support cross-functional teams including Marketing, Sales, and Customer Excellence by providing consumer and market insights for business decision-making

Skills

Analytical thinking

Problem solving

Excel

PowerPoint

Education

Bachelor's degree in Psychology, Social Sciences, Statistics, Economics, Marketing, Business Administration, or related discipline

Tools

Microsoft Excel

PowerPoint

NielsenIQ

Kantar

Job description

This role involves supporting the execution of consumer and market research projects, analyzing market data and insights, and providing business support across cross-functional teams. You will work with research agencies, syndicated data providers, and internal stakeholders to generate actionable insights that drive business decision-making.

Key responsibilities

Support the end-to-end execution of qualitative and quantitative consumer research projects, including tracking, ad-hoc, and innovation studies

Assist in developing research briefs, questionnaires, discussion guides, and other research materials

Coordinate with research agencies to ensure projects are executed efficiently and according to agreed timelines

Attend fieldwork, focus group discussions (FGDs), in-depth interviews (IDIs), central location tests (CLTs), and product usage tests when required

Monitor project timelines, deliverables, and data quality to ensure research objectives are achieved

Compile, validate, and analyze syndicated market data (e.g., NielsenIQ, Kantar) and other relevant market information

Prepare monthly market performance reports, competitor monitoring, and ad-hoc business analyses

Analyze research findings and market data to develop actionable insights and business recommendations

Prepare clear and engaging reports, presentations, dashboards, and management summaries

Support cross-functional teams including Marketing, Sales, and Customer Excellence by providing consumer and market insights for business decision-making

Job Requirement

Bachelor's degree in Psychology, Social Sciences, Statistics, Economics, Marketing, Business Administration, or a related discipline

0–2 years of working experience in Market Research, Consumer Insights, Business Analytics, Marketing, or related fields

Basic understanding of qualitative and quantitative research methodologies

Strong analytical and problem-solving skills with the ability to interpret data and identify business implications

Proficient in Microsoft Excel and PowerPoint

Experience in FMCG, market research agencies, or syndicated data analysis is an added advantage

Familiarity with syndicated market data (e.g., NielsenIQ, Kantar) and survey platforms is an added advantage

Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer’s and customer’s perspective. This commitment is embraced by all members of the Kao Group as we work together with passion to share joy with consumers and customers in our core domains of cleanliness, beauty and health.

Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer’s and customer’s perspective. This commitment is embraced by all members of the Kao Group as we work together with passion to share joy with consumers and customers in our core domains of cleanliness, beauty and health.