Conference Sponsorship & Growth Lead

HR Forum Malaysia Sdn. Bhd.; Petaling Jaya; On-site; MYR 78,000 - 123,000; Full time

Job summary

HR Forum Malaysia Sdn. Bhd. is seeking a Conference Specialist to drive delegate registrations, sponsorships, and exhibition sales for conferences, seminars, and executive events.

The role focuses on generating new business, nurturing client relationships, and delivering revenue targets through proactive outreach and compelling proposals. The position requires 2–5 years of experience in sales or business development within conference/event sales, with a proven track record of meeting targets and

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Communications, or any related field.
• 2–5 years of experience in sales, business development, conference/event sales, sponsorship sales, exhibition sales, or a related B2B sales role.
• Experience in selling conference registrations, sponsorship packages, exhibition spaces, or corporate events is highly preferred.
• Proven track record of meeting or exceeding sales and revenue targets.
• Experience dealing with corporate clients, senior executives, sponsors, exhibitors, or decision-makers.

Responsibilities

• Promote conferences, seminars, forums, and executive events to corporate clients and professionals.
• Identify and approach potential delegates through cold calling, email campaigns, networking, and referrals.
• Convert enquiries into confirmed registrations.
• Meet or exceed delegate registration and revenue targets.
• Identify prospective sponsors and exhibitors aligned with conference themes.
• Present sponsorship and exhibition packages to potential partners.
• Negotiate sponsorship agreements within approved pricing guidelines.
• Build long-term relationships with sponsors and exhibitors to encourage repeat participation.
• Identify new business opportunities and target industries.
• Develop and maintain a pipeline of prospective clients.
• Generate repeat business through excellent account management.
• Serve as the primary contact for delegates, sponsors, and corporate clients throughout the sales process.
• Respond promptly to enquiries and provide accurate information about conference offerings.
• Maintain regular communication with existing clients to promote upcoming events.
• Prepare quotations, proposals, sponsorship packages, and registration documents.
• Maintain accurate sales records and customer information in the system.
• Track sales activities, opportunities, and conversion rates.
• Prepare weekly and monthly sales reports.
• Monitor industry trends and competitor events.
• Identify new market segments and potential clients.
• Gather customer feedback to improve conference offerings and sales strategies.

Skills

Sales

Business development

Account management

Sponsorship sales

B2B sales

Education

Bachelor's degree

Tools

CRM software

Job description

HR Forum Malaysia Sdn. Bhd. is seeking a Conference Specialist to drive delegate registrations, sponsorships, and exhibition sales for conferences, seminars, and executive events.

The role focuses on generating new business, nurturing client relationships, and delivering revenue targets through proactive outreach and compelling proposals. The position requires 2–5 years of experience in sales or business development within conference/event sales, with a proven track record of meeting targets and