Chief Marketing Officer (CMO)

Stark Capital Enterprises Sdn. Bhd.; Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading hospitality company in Kuala Lumpur seeks a Chief Marketing Officer to develop integrated marketing plans, enhance brand equity, and lead digital marketing initiatives. The role requires 10+ years of relevant experience in F&B or lifestyle, strong leadership, and exceptional communication skills. This strategic position focuses on driving business growth while managing a diverse marketing team and ensuring alignment with brand objectives. Competitive salary and vibrant work environment offered.

Qualifications

• 10–15+ years of marketing experience, with significant leadership exposure.
• Strong background in F&B, Hospitality or lifestyle.
• Proven ability to plan and execute strategic communications.

Responsibilities

• Develop and execute integrated marketing plans.
• Lead digital marketing efforts across platforms.
• Build, lead, and mentor the marketing team.

Skills

Leadership in marketing

Digital marketing expertise

Strong communication skills

Analytical skills

Job description

Develop and execute integrated marketing plans that strengthen brand equity and drive business growth.

Define annual marketing calendars and ensure alignment with business objectives and brand identity.

Digital, CRM & Performance Marketing

Lead digital marketing efforts including social media, paid ads, content, and online platforms.

Track and analyze marketing performance, optimizing spend based on ROI and outlet performance.

Outlet & Operations Collaboration

Partner closely with Operations and Outlet Managers to ensure marketing initiatives are practical and executable.

Support festive, tactical, and outlet-level promotions.

Ensure marketing plans translate into measurable sales impact at outlet level.

People, Agency & Budget Management

Build, lead, and mentor the marketing team.

Manage external agencies, vendors, and partners.

Own the marketing budget and work with Finance to allocate and control costs across outlets where applicable.

Key Requirements

10–15+ years of marketing experience, with significant leadership exposure.

Strong background in F&B, Hospitality or lifestyle.

Strong understanding of luxury branding, influencer engagement, and experiential marketing.

Proven Experience: Extensive experience in corporate communications, marketing, or branding, with a proven ability to plan and execute strategic communications and branding initiatives. Experience in managing sponsorships, events, and external client engagement programs is essential. Familiarity with digital communications and change management is advantageous.

Exceptional Communication Skills: A strong command of the English language, with exceptional writing, editing, and storytelling abilities. Ability to communicate complex ideas in a clear and persuasive manner across a variety of communication channels.

Strategic Leadership & Influence: Strong strategic thinking and leadership skills, with the ability to influence and engage senior leaders. Proven track record of collaborating with cross-functional teams to drive brand-building initiatives.

Brand & Marketing Expertise: Expertise in managing brand identity, market positioning, and external client-facing communication strategies. Proven ability to safeguard Deloitte’s brand integrity and ensure compliance with global PR and communication protocols.

Analytical & Detail-Oriented: Ability to measure and analyze the success of communications programs and use data to refine strategies. Strong attention to detail is essential for managing multiple projects and ensuring quality execution.

Leadership & Mentoring: Experience in leading and mentoring a diverse team, providing guidance, and ensuring the execution of high-quality work. Ability to create a positive and productive team environment.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Chief Marketing Officer?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?

Hospitality & Tourism 11-50 employees

Stark Capital Enterprises operates an electric array of restaurants and bars, offering unparalleled culinary adventures and vibrant mixology experiences in Malaysia’s thriving capital.

As a luxury brand for modern food connoisseurs, Stark Capital Enterprises goes beyond mere culinary encounters, connecting guests to genuine experiences and providing heartfelt hospitality in the most exciting settings. From fine dining restaurants to cosmopolitan bars and casual eateries, the company’s diverse collection of dining establishments welcomes every guest into a journey filled with rich discovery and unforgettable gastronomic experiences.

Stark Capital Enterprises boasts a portfolio of over 7 unique brands, designed to appeal to a wide variety of tastes and preferences. With a commitment to culinary innovation, the company strives to redefine the art of dining by introducing new concepts and curating exclusive experiences that leave a lasting impression on even the most discerning palate.