Channel Trade Marketing Lead

NS BlueScope Pte Ltd; Shah Alam; On-site; MYR 90,000 - 130,000; Full time

Job summary

NS BlueScope Pte Ltd in Malaysia seeks a seasoned Channel Marketing professional to translate channel strategy into commercially relevant trade marketing initiatives across roll formers, dealers and contractors. The role focuses on program ownership, partner engagement, and in-market execution.

You will plan and drive demand creation, loyalty programs, co-branding initiatives, and POSM strategy while stewarding budgets and gathering market insights to align with sales goals and safety/compliance

Qualifications

• Bachelor's degree as specified in education.
• At least 5 years of experience in channel operations or trade execution.
• Experience in retail or B2B industrial environments preferred.

Responsibilities

• Translate channel strategy into trade marketing initiatives for roll formers, dealers and contractors.
• Plan, propose and execute channel marketing programs aligned to strategy and partner needs.
• Design initiatives that drive partner participation, product enquiry, trials and sell-through.
• Lead co-branding and joint marketing initiatives with partners.
• Define POSM requirements to support in-market execution.
• Own planning, budgeting, and tracking of channel marketing spend.
• Gather market insights through selective trade visits and sales feedback.
• Ensure adherence to code of conduct, safety standards and compliance.

Skills

Channel operations

Trade execution

Merchandising

Education

Bachelor’s Degree in Marketing or Business

Job description

NS BlueScope Pte Ltd in Malaysia seeks a seasoned Channel Marketing professional to translate channel strategy into commercially relevant trade marketing initiatives across roll formers, dealers and contractors. The role focuses on program ownership, partner engagement, and in-market execution.

You will plan and drive demand creation, loyalty programs, co-branding initiatives, and POSM strategy while stewarding budgets and gathering market insights to align with sales goals and safety/compliance