FMCG Trade Marketing Lead: Channel Strategy & Execution

Asia Recruit (Permanent, Contract, & Executive Recruitment); Subang Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A recruitment agency seeks a Trade Marketing professional to lead brand strategies in Selangor, Malaysia. This role involves handling category analysis, developing trade strategies, and working closely with sales teams to meet business objectives. The ideal candidate has at least 2 years of experience in the FMCG industry and holds a Degree in Marketing or related fields. Proficiency in English and Bahasa Malaysia is mandatory, while knowledge of Chinese is a plus.

Qualifications

• Minimum 2 years experience in Trade Marketing in FMCG industry.
• Proficient computer skills, especially in Microsoft Office Suite.
• Fluent in English and Bahasa Malaysia; ability to speak Chinese is an advantage.

Responsibilities

• Lead and handle brand to achieve business objectives.
• Develop strategies and plans for designated channels.
• Review past activities and areas for improvement.
• Collaborate closely with the sales team.
• Ensure understanding of changing trade dynamics.

Skills

Trade Marketing

Category analysis

Data analytics

Communication in English

Communication in Bahasa Malaysia

Proficient in Microsoft Office Suite

Education

Degree/Diploma in Marketing or Business Administration

Job description

A recruitment agency seeks a Trade Marketing professional to lead brand strategies in Selangor, Malaysia. This role involves handling category analysis, developing trade strategies, and working closely with sales teams to meet business objectives. The ideal candidate has at least 2 years of experience in the FMCG industry and holds a Degree in Marketing or related fields. Proficiency in English and Bahasa Malaysia is mandatory, while knowledge of Chinese is a plus.