Channel Operations Executive

Luckycup Coffee (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

LuckyCup Coffee (Malaysia) Sdn. Bhd. is seeking a Channel Operations Executive to manage social media, influencer collaborations and local online sales campaigns in Malaysia.

You will coordinate app campaigns, promotions and local platforms while working closely with marketing, store operations and IT teams. Ideal candidates have a relevant degree, strong communication skills and hands-on experience with Canva/CapCut.

Qualifications

• Diploma or bachelor’s degree in Marketing, Business, Communications, E-commerce or related discipline.
• Fresh graduates are welcome to apply.
• Familiar with Malaysia’s social media landscape and online shopping habits.
• Strong communication, coordination and organisational skills.
• Proactive and able to follow tasks through to completion.

Responsibilities

• Social media management including content planning, scheduling, posting and engagement.
• Influencer and content creator management, briefs and collaboration tracking.
• Plan and execute app and owned-channel campaigns and launches.
• Coordinate local online sales platforms onboarding, listings and promotions.
• Prepare regular reports and collaborate with marketing, ops and IT teams.

Skills

Social media management

Influencer outreach

Content coordination

Campaign planning

Reporting & analytics

English & Bahasa Malaysia

Basic Mandarin beneficial

Education

Diploma or Bachelor’s in Marketing, Business, Communications, E‑commerce or related

Tools

Excel / Sheets

Canva

CapCut

Job description

Channel Operations Executive (Digital Marketing & E-commerce)

LuckyCup Coffee (Malaysia) Sdn. Bhd.
Location: KL Eco City, Kuala Lumpur
Employment Type: Full-time
Fresh graduates are welcome to apply.

About Us

LuckyCup is a freshly ground coffee brand under MIXUE Group, the group behind MIXUE. Founded in 2017, LuckyCup focuses on bringing quality coffee at affordable prices to everyday consumers.

We are looking for a creative and proactive Channel Operations Executive to support our digital presence and online sales in Malaysia. This role offers hands‑on experience in social media, influencer partnerships, app campaigns and local online sales platforms.

Key Responsibilities

1. Social Media Management

Manage daily operations of the brand’s social media accounts, including content planning, scheduling, publishing and community engagement.

Develop locally relevant content for platforms such as Instagram, Facebook, TikTok and Xiaohongshu.

Coordinate with design and store teams to produce promotional visuals, short videos and product content.

Monitor social media trends, audience feedback and competitor activities to improve content performance.

2. Influencer and Content Creator Management

Identify and approach suitable local influencers, key opinion leaders (KOLs), key opinion consumers (KOCs) and content creators.

Coordinate collaboration briefs, product seeding, store visits, content reviews and publication schedules.

Maintain a creator database and track deliverables, engagement and campaign results.

Support collaboration discussions and maintain relationships within approved budgets.

3. App and Owned-Channel Campaigns

Plan and execute promotional campaigns across the brand’s app, membership platform and customer communities.

Support new product launches, voucher campaigns, member offers and seasonal promotions to drive registrations, purchases and repeat orders.

Coordinate campaign materials, promotion setup and testing with relevant teams before launch.

Monitor campaign performance and customer feedback, and recommend practical improvements.

4. Local Online Sales Platform Coordination

Liaise with local food delivery, e-commerce and other online sales platforms on onboarding, daily operations and promotional opportunities.

Coordinate product listings, menu updates, pricing, promotional assets and campaign participation.

Work with store operations and internal teams to resolve platform issues and ensure promotions are implemented correctly.

Track platform sales, promotion costs and conversion performance to identify opportunities for growth.

5. Reporting and Team Collaboration

Prepare regular reports covering social media, influencer campaigns, app activities and online sales.

Work closely with marketing, store operations, design and IT teams to deliver campaigns on time.

Support other relevant channel operations and marketing projects as assigned.

Requirements

Diploma or bachelor’s degree in Marketing, Business, Communications, E-commerce or a related discipline.

Fresh graduates are welcome. Relevant internships, campus projects, personal content accounts or online business experience will be an advantage.

Familiarity with Malaysia’s social media landscape, consumer preferences and online shopping habits.

Good communication, coordination and organisational skills, with attention to detail.

Comfortable working with basic performance data using Excel or Google Sheets.

Proactive, willing to learn and able to follow tasks through to completion.

Good command of English and Bahasa Malaysia. Mandarin is an advantage for coordinating with China-based teams and reviewing Chinese-language materials.

Basic skills in Canva, CapCut, copywriting, photography or short-form video editing will be an advantage.

Working Hours

Monday to Friday: 9:00 a.m.–6:00 p.m., including a 1.5-hour lunch break.

Saturday: 9:00 a.m.–12:00 p.m.

Total: 5.5 working days per week.