Category Management Manager

Mamee; Malaysia; On-site; MYR 80,000 - 120,000; Full time

Job summary

Mamee is looking for a Category Manager to drive category growth through data analysis and strategic stakeholder engagement. You will synthesize market data and build compelling sell stories that resonate with senior stakeholders.

The ideal candidate will have 8-10 years of experience in FMCG, particularly in Category Management or Trade Marketing. Demonstrated success with Nielsen and Kantar data tools is essential, along with strong commercial acumen and stakeholder management skills.

Qualifications

• 8-10 years in FMCG (F&B preferred) across Category Management / Trade Marketing / Commercial.
• Strong experience with Nielsen, Kantar, or equivalent market data tools.
• Proven track record in driving category growth and influencing key retailers.

Responsibilities

• Lead synthesis of Nielsen, Kantar, and retail data into category opportunities.
• Drive deep understanding of shopper missions and channel dynamics.
• Build compelling category sell stories for senior stakeholders.

Skills

Category Management

Stakeholder Management

Commercial Acumen

Data Analysis

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Nielsen

Kantar

Job description

• Lead synthesis of Nielsen, Kantar, and retail data into category opportunities.
• Drive deep understanding of shopper missions, channel dynamics, and competitive landscape.
• Build compelling, data-backed category sell stories for senior stakeholders and customers.
• Embed category perspective into innovation, demand planning, and campaign design.
• Act as trusted category advisor to key retailers in Joint Business Planning.
• Shape win-win growth plans with customers, influence in space allocation, and assortment expansion.
• Anchor category thinking in customer conversations and negotiations.
• Ensure strong alignment between category strategy and execution at shelf.
• Coach and mentor junior team members where applicable.
• Own category KPIs: Sales, Market Share, Margin, ROS, Penetration.
• Drive performance tracking, root-cause analysis, and corrective actions.

JOB REQUIREMENTS

• Bachelor’s degree in Business, Marketing, or related field.
• 8-10 years in FMCG (F&B preferred) across Category Management / Trade Marketing / Commercial.
• Strong experience with Nielsen, Kantar, or equivalent market data tools.
• Proven track record in driving category growth and influencing key retailers.
• Strong commercial acumen, stakeholder management, and storytelling ability.