Campaign Planning Specialist

CelcomDigi; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

CelcomDigi is seeking a Campaign Planning Specialist in Petaling Jaya, Malaysia. You will oversee the development of strategic campaign concepts and manage the Consumer Business marketing calendar, ensuring alignment with business objectives and market trends.

The ideal candidate has 5–8 years of experience in product marketing and excellent stakeholder management skills. This role requires clear articulation of telco product value propositions and the ability to collaborate across business units to drive successful campaigns.

Qualifications

• 5–8 years of experience in product marketing, go-to-market planning, internal communications, or project management.
• Strong ability to articulate telco product value propositions and differentiators clearly.
• Excellent stakeholder management skills in a fast-paced, matrix environment.

Responsibilities

• Develop and refine campaign concepts aligning with business objectives and market opportunities.
• Own the annual and quarterly marketing calendar for visibility and alignment.
• Act as the bridge between business units and execution teams.
• Conduct reviews of competitor activities and market health.
• Analyze the success and shortcomings of key campaigns.
• Establish workflows and methodologies for campaign ideation.

Skills

Product marketing

Go-to-market planning

Stakeholder management

Job description

Job Description

Campaign Planning Specialist oversees the development of strategic campaign concepts, ensuring alignment with business objectives and market trends. Alongside the entire Campaign Planning team, you will drive the Consumer Business marketing calendar and provide foundational guidance for seamless campaign execution.

Responsibilities

• Campaign Strategy: Develop and refine campaign concepts that align with business objectives, customer insights, and market opportunities.
• Marketing Calendar Management: Own the annual and quarterly marketing calendar, ensuring visibility and alignment across all stakeholders.
• Stakeholder Collaboration: Act as the bridge between business units (e.g., Product, VAS, CVM) and execution teams (e.g., Brand, Digital, Sales) translating business goals into actionable GTM campaign frameworks.
• Market and Competition Analysis: Conduct reviews of competitor activities, mystery shopping, and market health studies to inform campaign strategies.
• Post-Mortem Reviews: Analyze the success and shortcomings of key campaigns, leveraging insights to refine future initiatives.
• Process Improvement: Establish workflows and methodologies to streamline campaign ideation and ensure smooth handoffs to execution teams.

Requirements

• 5–8 years of experience in product marketing, go-to-market planning, internal communications, or project management
• Strong ability to articulate telco product value propositions and differentiators clearly
• Excellent stakeholder management skills in a fast-paced, matrix environment

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.