Strategic Campaign Architect

CelcomDigi; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

CelcomDigi is seeking a Campaign Planning Specialist in Petaling Jaya, Malaysia. You will oversee the development of strategic campaign concepts and manage the Consumer Business marketing calendar, ensuring alignment with business objectives and market trends.

The ideal candidate has 5–8 years of experience in product marketing and excellent stakeholder management skills. This role requires clear articulation of telco product value propositions and the ability to collaborate across business units to drive successful campaigns.

Qualifications

• 5–8 years of experience in product marketing, go-to-market planning, internal communications, or project management.
• Strong ability to articulate telco product value propositions and differentiators clearly.
• Excellent stakeholder management skills in a fast-paced, matrix environment.

Responsibilities

• Develop and refine campaign concepts aligning with business objectives and market opportunities.
• Own the annual and quarterly marketing calendar for visibility and alignment.
• Act as the bridge between business units and execution teams.
• Conduct reviews of competitor activities and market health.
• Analyze the success and shortcomings of key campaigns.
• Establish workflows and methodologies for campaign ideation.

Skills

Product marketing

Go-to-market planning

Stakeholder management

Job description

CelcomDigi is seeking a Campaign Planning Specialist in Petaling Jaya, Malaysia. You will oversee the development of strategic campaign concepts and manage the Consumer Business marketing calendar, ensuring alignment with business objectives and market trends.

The ideal candidate has 5–8 years of experience in product marketing and excellent stakeholder management skills. This role requires clear articulation of telco product value propositions and the ability to collaborate across business units to drive successful campaigns.