Campaign Optimization Specialist – Digital Marketing

Accenture PLC; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Accenture PLC is seeking a Digital Marketing Campaign Specialist to support clients in creating, managing, and optimizing online advertising campaigns. You will drive campaigns to achieve reach, clicks, leads, and sales, while analyzing performance data to recommend improvements.

The role requires hands‑on experience with campaign setup and optimization, strong Excel reporting, and clear English communication to explain insights to clients and internal teams.

Qualifications

• 1–3 years of experience in digital marketing or online advertising.
• Hands-on experience with campaign setup, execution and optimization.
• Knowledge of advertising objectives (reach, clicks, leads, conversions, sales).
• Ability to analyze performance data and provide optimization recommendations.
• Strong Excel reporting and data analysis skills.
• Clear English communication and ability to explain insights.

Responsibilities

• Create and set up new digital advertising campaigns aligned with client objectives.
• Build campaigns to support marketing goals like reach, clicks, conversions, and sales.
• Monitor campaign performance and identify areas for improvement.
• Optimize campaigns through keyword, bid, budget, targeting, and performance recommendations.
• Review data, reports and metrics to support decision-making.
• Provide insights to improve campaign effectiveness.
• Collaborate with internal teams and clients to achieve targets.
• Support campaign execution across Search, Display, Video, Mobile and other platforms.

Skills

Campaign setup

Campaign optimization

Data analysis

Excel

English communication

Job description

Accenture PLC is seeking a Digital Marketing Campaign Specialist to support clients in creating, managing, and optimizing online advertising campaigns. You will drive campaigns to achieve reach, clicks, leads, and sales, while analyzing performance data to recommend improvements.

The role requires hands‑on experience with campaign setup and optimization, strong Excel reporting, and clear English communication to explain insights to clients and internal teams.