Business Director (PR Agency) | based MY

PRecious Communications Pte Ltd; Kuala Kubu Bharu; On-site; MYR 180,000 - 360,000; Full time

Job summary

PRecious Communications Pte Ltd in Malaysia is seeking a senior PR/communications leader to drive revenue growth and steer multi-market programmes across government and private sector clients. You will lead strategic campaigns, mentor teams and shape integrated communications across earned, digital, influencer and content channels.

You will collaborate with regional leadership to strengthen Malaysia market positioning, manage high-stakes stakeholder relations, and ensure exceptional client

Qualifications

• Minimum 10–12 years of PR/Communications experience in an agency setting.
• Proven track record in integrated communications across earned media, digital, influencer and content strategies.
• Deep understanding of the Malaysia media landscape across English, Bahasa Malaysia and Chinese media.
• Experience with government-linked companies, regulators, ministries, or public-sector stakeholders in Malaysia.
• Proven ability to drive revenue growth through client expansion or new business development.
• Strong client leadership and senior stakeholder management experience.
• Experience leading regional or multi-market programmes.
• Excellent writing and presentation skills in English.

Responsibilities

• Drive revenue growth through client expansion and new business development.
• Lead or contribute to pitch development, proposal writing, and client presentations.
• Identify market opportunities across sectors including technology, financial services, corporate reputation, and government communications.
• Partner with regional leadership to strengthen Malaysia market positioning.
• Lead strategic communications programmes across all clients including government-linked organisations and public-sector stakeholders.
• Serve as senior client advisor, providing high-level communications counsel and stakeholder management.
• Oversee account quality, budgets, and profitability.
• Lead strategic planning sessions and programme reviews.
• Manage complex stakeholder environments including government bodies, regulators, and industry partners.
• Build and maintain strong relationships with senior industry stakeholders across Malaysia.

Skills

Client leadership

Strategic comms

Government relations

Team mentoring

Job description

Responsibilities

• Drive revenue growth through both client expansion and new business development.
• Lead or contribute to pitch development, proposal writing, and client presentations.
• Identify market opportunities across key growth sectors including technology, financial services, corporate reputation, and government communications.
• Partner with regional leadership to strengthen PRecious Communications’ Malaysia market positioning.
• Lead strategic communications programmes across all clients including government-linked organisations and public-sector stakeholders.
• Serve as senior client advisor, providing high-level communications counsel and stakeholder management.
• Oversee account quality, budgets, and profitability.
• Lead strategic planning sessions, and programme reviews.
• Manage complex stakeholder environments including government bodies, regulators, and industry partners.
• Build and maintain strong relationships with senior industry stakeholders across Malaysia.

Business Development & Market Growth

• Drive revenue growth through both client expansion and new business development.
• Lead or contribute to pitch development, proposal writing, and client presentations.
• Identify market opportunities across key growth sectors including technology, financial services, corporate reputation, and government communications.
• Partner with regional leadership to strengthen PRecious Communications’ Malaysia market positioning.

Client & Account Leadership

• Lead strategic communications programmes across all clients including government-linked organisations and public-sector stakeholders.
• Serve as senior client advisor, providing high-level communications counsel and stakeholder management.
• Oversee account quality, budgets, and profitability.
• Lead strategic planning sessions, and programme reviews.
• Manage complex stakeholder environments including government bodies, regulators, and industry partners.
• Build and maintain strong relationships with senior industry stakeholders across Malaysia.

Integrated Communications Strategy & Advisory

• Lead the development of integrated communications strategies aligned to client business, reputation, and stakeholder objectives.
• Provide senior advisory across corporate positioning, thought leadership, reputation management, and brand storytelling.
• Guide multi-channel programme design across earned, owned, shared, and influencer engagement frameworks.
• Advise clients on regulatory, reputational, and market developments impacting communications strategies.
• Oversee crisis and issues management planning and provide senior strategic counsel where required.
• Partner with regional teams to design and deliver multi-market integrated campaigns.

Malaysia Market Media & Influencer Leadership

• Oversight on local market engagement and execution, to reflect Malaysian audience and cultural nuances.
• Develop influencer/KOL engagement frameworks, including talent selection strategy, engagement governance, and performance measurement.
• Ensure communications programmes align with Malaysia regulatory, cultural, and language considerations across Bahasa Malaysia, English, and Chinese media environments.
• Guide teams in developing strong local media and influencer networks to support sustained programme delivery.

Team Leadership & Capability Development

• Lead, mentor, and develop the team
• Drive strong team delivery standards, mentoring, and performance development.
• Support onboarding and capability-building initiatives.
• Promote collaboration across Malaysia and regional teams.

AI & Digital Communications Leadership

• Champion the responsible use of AI and digital tools to enhance insights, storytelling, and campaign effectiveness.
• Guide teams in adopting new communications technologies and workflow improvements.

Job Requirements

• Minimum 10 - 12 years of PR/Communications experience, with strong agency experience.
• Strong experience leading integrated communications programmes across earned media, digital, influencer, and content strategies.
• Strong understanding of the Malaysia media ecosystem, including English, Bahasa Malaysia, and Chinese-language media landscapes.
• Experience working with government-linked companies, regulators, ministries, or public-sector stakeholders in Malaysia.
• Demonstrated success in contributing to revenue growth through client expansion or business development.
• Strong client leadership and senior stakeholder management experience.
• Experience working on regional or multi-market communications programmes.
• Excellent writing and presentation skills in English.