Business Development Manager (KOL)

Hyphen Connect; Malaysia; Remote; MYR 100,000 - 150,000; Full time

Job summary

A global high-performance crypto trading platform is seeking a motivated Business Development Manager to lead initiatives in the Chinese-speaking cryptocurrency market. This remote role requires fluency in Mandarin and English, extensive knowledge of the crypto ecosystem, and experience in forming strategic partnerships. Key responsibilities include engaging with influencers, analyzing market trends, and collaborating across teams to drive growth. The ideal candidate is adaptable and has strong analytical skills.

Qualifications

• In-depth knowledge of the crypto and blockchain industry.
• Fluency in Mandarin and English required.
• Prior experience with or for a crypto exchange preferred.
• Experience in strategic partnerships and influencer/KOL relationships.

Responsibilities

• Identify and negotiate collaborations with key stakeholders in the crypto ecosystem.
• Build relationships with KOLs and influencers to drive platform adoption.
• Analyze local market trends and competition.
• Collaborate with teams to align growth strategies with operational goals.
• Represent the company at events and conferences.

Skills

Knowledge of crypto and blockchain industry

Fluency in Mandarin and English

Strong communication skills

Negotiation skills

Relationship-building skills

Strategic thinking

Analytical skills

Job description

About the Company:

Our client is a global high-performance crypto trading platform focused on providing a seamless, efficient, and fast trading experience for perpetual derivatives. Built by traders for traders, the platform emphasizes zero spreads, instant execution, and capital efficiency, serving users across nearly 200 countries. It caters to a wide range of crypto participants — from active retail traders to seasoned professionals — while maintaining strong compliance and security standards.

Role Overview:

We are seeking a motivated and strategic Business Development Manager to lead initiatives within the Chinese-speaking cryptocurrency market. This is a remote role within the APAC region, ideal for a results-driven individual fluent in Mandarin and English, with a deep understanding of the crypto and blockchain ecosystem, especially derivatives and exchange operations.

The successful candidate will focus on developing partnerships, engaging with influencers, analyzing regional trends, and collaborating across teams to support growth and innovation.

Key Responsibilities:

• Strategic Partnerships: Identify, negotiate, and establish collaborations with token projects and key stakeholders in the Chinese-speaking crypto ecosystem to enhance product offerings and market presence.
• Influencer Engagement: Build and maintain relationships with KOLs, influencers, and community leaders to strengthen brand presence and drive platform adoption.
• Market Insights: Track and analyze local market trends, competition, and regulatory developments to support informed decision‑making and business strategy.
• Cross-Functional Collaboration: Work closely with marketing, product, and compliance teams to align growth strategies with operational goals and regional regulations.
• Brand Representation: Represent the company at events, conferences, and media opportunities within Chinese-speaking markets, communicating the platform’s value proposition in both Mandarin and English.

Qualifications:

• In-depth knowledge of the crypto and blockchain industry, with a strong focus on derivatives trading.
• Fluency in Mandarin and English, with strong communication, negotiation, and relationship-building skills.
• Demonstrated success in forming strategic partnerships and managing influencer/KOL relationships in the crypto sector.
• Previous experience working with or for a crypto exchange, with familiarity in regional compliance and regulation.
• Highly adaptable and comfortable in fast-paced, evolving environments.
• Strong analytical and strategic thinking capabilities, with the ability to understand complex market and product dynamics.
• Comfortable working across multicultural and cross-functional teams.