Business Development Manager

Thoughtfull-World; Kuala Lumpur; On-site; MYR 45,000 - 98,000; Full time

Job summary

ThoughtFull is seeking a Business Development Manager to drive growth in Malaysia and Southeast Asia. You will own the Enterprise sales and partnership pipeline, manage end-to-end processes from lead generation to closing, and collaborate with Marketing, Success, Product, and Operations to refine go-to-market strategies.

You’ll develop BD plans for HR benefits and wellness segments, enable the salesforce with assets and trainings, and leverage CRM tools to forecast performance while maintaining

Qualifications

• 7-10 years' experience in sales and new business development.
• Experience selling to HR Benefits, Talent Engagement, or Talent Development is a strong plus.
• Fluent in English and Chinese to support global stakeholders.

Responsibilities

• Own and scale the Enterprise sales and partnership pipeline, ensuring lead generation meets quarterly and annual KPIs.
• Manage end-to-end sales process from lead generation to closing & contracting.
• Develop strategic BD plans tailored to enterprise HR, Benefits, and Wellness segments across key markets.
• Drive partner salesforce enablement across teams with assets, trainings, and asset refreshes.
• Collaborate cross-functionally to optimize go-to-market approach and improve sales strategy and process flow.
• Leverage CRM tools (HubSpot, Pipedrive) to maintain pipeline hygiene, generate insights, and forecast performance.

Skills

Sales experience

New business development

Tools

HubSpot

Pipedrive

Job description

About ThoughtFull:

ThoughtFull is on a mission to simplify mental health for your personal and professional growth - through every season of life, anytime, anywhere.

ThoughtFull is a Temasek-backed mental health company that provides full mental healthcare services for corporates clients around the Asian region and beyond. We were the first in Asia to offer clinically validated text-based coaching and the first to partner with insurers, making care more accessible to individuals and businesses. Join us on our mission and be part of our rockstar team!

The Role:
Thoughtfull is hiring a Business Development Manager to drive strategic growth in Malaysia and across Southeast Asia. In this role, you will identify, nurture, and close high-value enterprise and partnership opportunities, taking full ownership of your sales pipeline — from prospecting to closing. You’ll collaborate cross-functionally to refine our go-to-market strategy, and your efforts will play a key role in strengthening our presence in current markets while expanding into new ones — all while building a scalable, sustainable sales engine.

What you will do:

• Own and scale the Enterprise sales and partnership (insurance/broker/TPA) pipeline, ensuring sufficient lead generation to meet quarterly and annual KPIs

• Manage the end-to-end sales process from lead generation, qualifying, negotiation to closing & contracting

• Develop strategic BD plans tailored to enterprise HR, Benefits, and Wellness segments across key markets

• Drive partner salesforce enablement across teams by providing assets, conducting trainings, ensuring regular asset refresh and collaborating with the Revenue team to progress opportunities.

• Constantly iterating to capture the ideal target persona company as we grow into new markets

• Partner cross-functionally with Marketing, Client Success, Product, Ops, and Clinical to optimize go-to-market approach and improve Sales strategy and process flow

• Leverage CRM tools (e.g., HubSpot, Pipedrive) to maintain pipeline hygiene, generate insights, and forecast performance

Your skills:

• 7-10 year's experience in sales and new business development

• Preferably with experience selling to teams such as HR Benefits, Talent Engagement, or Talent Development. Experience working with or partnering alongside insurers is a strong plus.

• Language: Fluent in English and Chinese to support global stakeholders.

• Proven ability to meet or exceed sales targets in a high-growth or startup environment

• Confident communicator who builds trust with diverse stakeholders

• Fluent in CRM tools (e.g., HubSpot, Pipedrive) with a strong grasp of sales pipelines and data-driven metrics to establish measurable, repeatable sales processes and monitor funnel performance.

• Comfortable operating independently, making decisions amid ambiguity, and being proactive

• Always excited to take on new challenges and experiment with different approaches to tap into emerging market niches.
• Note: Please note that this role is open to candidates who are currently based locally and fluent in the local language. Unfortunately, we’re not able to offer visa sponsorship at this time.

IMPORTANT NOTE:

• Time Zone: Must be able to work in Malaysia/Singapore time (GMT+8).

• Language: Must be proficient in English, with strong written and verbal communication skills.
• Unfortunately, we’re not able to offer visa sponsorship at this time.

Basic Salary Range: MYR4,000 - MYR8,800

Thoughtfull is an equal opportunity employer. We provide equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need, please inform us for accommodation.