Business Development Executive (Channel Sales – Retail)

Agensi Pekerjaan Asia Recruit Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Asia Recruit Sdn Bhd is seeking a dynamic Business Development Executive to expand Malaysia's retail reseller network for hardware tools and maintenance products. The role focuses on acquiring new resellers, managing relationships, and driving regional sales growth, initially in the Central Region with potential expansion into other areas.

You will evaluate and appoint hardware retailers and MRO distributors, support marketing activities, and develop business plans to boost product sales and

Qualifications

• Diploma or Degree in Business Administration, Marketing, Engineering or related field.
• Minimum 5 years of relevant experience in hardware retail, channel sales, business development or reseller network management.
• Proven track record in acquiring and developing retail resellers with measurable sales and gross profit achievements.
• Strong understanding of the Malaysian hardware retail and MRO market.
• Established network of contacts within hardware retailers, wholesalers, distributors and MRO traders, especially in the Central Region.
• Experience with brands such as Bosch, Makita, Stanley, Milwaukee, 3M, Scotch, Nippon Paint is an added advantage.

Responsibilities

• Retail reseller acquisition: identify, prospect, evaluate and appoint new resellers to expand the distribution network.
• Reseller development and activation: onboard and develop resellers with business plans and marketing support.
• Account and relationship management: maintain relationships with reseller owners and sales teams through visits and reviews.
• Territory and sales development: expand market coverage within the Central Region and potential expansion to other regions.
• Sales planning and performance reporting: monitor reseller performance, maintain a pipeline and achieve sales and gross profit targets.

Skills

Reseller acquisition

Account management

Sales forecasting

Relationship management

Territory development

Negotiation

Education

Diploma or Degree in Business Administration/Marketing/Engineering

Tools

Microsoft Office

Salesforce

Job description

Business Development Executive (Channel Sales - Retail)

We are looking for a dynamic and results-driven Business Development Executive to expand and develop the company's retail reseller network in Malaysia. The role will focus on identifying and acquiring new retail partners, strengthening existing business relationships and driving sales growth for a range of industrial tools, hardware and maintenance products.

The initial focus will be on the Central Region, with potential expansion into the Northern and Southern regions as the reseller network grows.

Key Responsibilities

• Retail Reseller Acquisition, Identify, prospect, evaluate and appoint new retail resellers, hardware shops and MRO distributors to expand the company's retail distribution network.
• Reseller Development & Activation, Manage the onboarding and development of new resellers by establishing business plans, supporting marketing activities and driving product sales growth.
• Account & Relationship Management, Build and maintain strong relationships with reseller owners and sales teams through regular business visits, performance reviews and ongoing business support.
• Territory & Sales Development, Expand market coverage and drive sales growth within the assigned territory, initially focusing on the Central Region, with potential expansion into the Northern and Southern regions.
• Sales Planning & Performance Reporting, Monitor reseller performance, maintain a pipeline of potential business partners, prepare sales forecasts and ensure achievement of sales and gross profit targets.

Job Requirements

• Diploma or Degree in Business Administration, Marketing, Engineering or a related discipline.
• Minimum 5 years of relevant experience in hardware retail, channel sales, business development or reseller network management.
• Proven track record in acquiring, appointing and developing retail resellers, with measurable sales and gross profit achievements.
• Good understanding of the Malaysian hardware retail and MRO market.
• Established network of contacts within hardware retailers, wholesalers, distributors and MRO traders, particularly in the Central Region.
• Experience handling recognised hardware, power tools, industrial tools, adhesives or paint brands such as Bosch, Makita, Stanley, Milwaukee, 3M, Scotch, ICI or Nippon Paint will be an added advantage.
• Strong commercial acumen with good prospecting, negotiation, business development and relationship management skills.
• Ability to develop reseller business plans, improve partner productivity and drive sustainable sales growth.
• Self-motivated, independent and target-driven, with a strong sense of responsibility.
• Proficient in Microsoft Office. Knowledge of CRM systems such as Salesforce will be an added advantage.
• Good command of written and spoken English.
• Possess a valid driving licence and be willing to travel extensively within Malaysia.

Key Performance Indicators (KPIs)

• Number of new retail resellers successfully appointed and activated.
• Growth in retail channel sales and gross profit.
• Achievement of reseller activation and sales milestones.
• Overall achievement of assigned sales and new reseller acquisition targets.