Business Development Executive

CARMA; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

CARMA, a globally-trusted media intelligence leader, is seeking a Business Development Executive in Kuala Lumpur. You will research potential clients, reach out across email, phone and social media, and help convert prospects into valued customers.

You will support senior team members with proposals and presentations while maintaining accurate CRM records and tracking market trends. This entry-level role is ideal for those starting a career in sales and business development within the media and

Qualifications

• Bachelor's degree in a relevant field (Business/Marketing/Communications).
• Experience in sales or business development is preferred but not mandatory.
• Proficiency with CRM software is required.
• Strong research and data-gathering skills.
• Demonstrated interest in media intelligence, PR or communications.

Responsibilities

• Identify potential clients and build a robust pipeline of leads.
• Reach out to prospects via email, phone and social media to initiate conversations and set meetings.
• Develop and maintain strong client relationships and understand their needs.
• Assist in preparing proposals, pitches, and presentations for prospects.
• Maintain CRM records and track leads and follow-ups.
• Conduct market analysis to understand industry trends and client needs.
• Collaborate with marketing on campaigns to attract new clients.
• Participate in networking events and trade shows to represent CARMA.

Skills

CRM proficiency

Research skills

Sales interest

Attention to detail

Communication skills

Education

Bachelor's degree in Business/Marketing/Communications

Tools

CRM software

Job description

CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what's meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.

Role Overview

The Business Development Executive at CARMA is responsible for identifying and developing new business opportunities that will drive revenue growth. You will play a crucial role in supporting the business development team by researching potential clients, reaching out to leads, and helping to convert prospects into valued customers. This position is well-suited for individuals looking to begin their career in sales and business development, particularly within the media and communications sector.

Key Responsibilities

• Conduct thorough research to identify potential clients and develop a robust pipeline of leads
• Engage with potential clients through various channels, including email, phone, and social media, to initiate conversations and set up meetings
• Build strong client relationships and communicate with them effectively to understand their needs
• Support senior team members in preparing proposals, pitches, and presentations tailored to the needs of prospects
• Maintain and update pipeline and CRM records to ensure accurate tracking of leads and follow-up activities
• Assist in market analysis and track industry trends to better understand the competitive landscape and client needs
• Collaborate with the marketing team to develop targeted campaigns and content aimed at attracting new clients
• Participate in networking events and trade shows to represent CARMA and foster relationships with potential clients
• Track and report on sales activities, providing insights into progress and opportunities for improvement

CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what's meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.

Role Overview

The Business Development Executive at CARMA is responsible for identifying and developing new business opportunities that will drive revenue growth. You will play a crucial role in supporting the business development team by researching potential clients, reaching out to leads, and helping to convert prospects into valued customers. This position is well-suited for individuals looking to begin their career in sales and business development, particularly within the media and communications sector.

Key Responsibilities

• Conduct thorough research to identify potential clients and develop a robust pipeline of leads
• Engage with potential clients through various channels, including email, phone, and social media, to initiate conversations and set up meetings
• Build strong client relationships and communicate with them effectively to understand their needs
• Support senior team members in preparing proposals, pitches, and presentations tailored to the needs of prospects
• Maintain and update pipeline and CRM records to ensure accurate tracking of leads and follow-up activities
• Assist in market analysis and track industry trends to better understand the competitive landscape and client needs
• Collaborate with the marketing team to develop targeted campaigns and content aimed at attracting new clients
• Participate in networking events and trade shows to represent CARMA and foster relationships with potential clients
• Track and report on sales activities, providing insights into progress and opportunities for improvement

Requirements

• Bachelor's degree in a relevant field, such as Business, Marketing, or Communications
• Previous experience in sales, customer service, or business development is preferred but not mandatory
• Proficiency with CRM software
• Excellent research skills and attention to detail
• Demonstrated interest in media intelligence, public relations, or communications