Branding & Communication Specialist

ALTA SDN. BHD; Kuala Lumpur; Sur place; MYR 60 000 - 120 000; Plein temps

Résumé du poste

Alta Alternative Exchange seeks a Branding and Communications Specialist to drive marketing and branding for financial products and services in Malaysia and across Southeast Asia. You will manage end-to-end campaigns, investor events, social media, email marketing, paid ads, and content creation while aligning with regional compliance and market insights.

The role combines hands-on execution with data analysis to optimize performance and strengthen Alta’s brand in the regional financial

Qualifications

• Degree in Marketing, Communications, Branding, Finance, or related field, with 3–5 years of experience in branding, communications, or marketing within financial services.
• Experience with investment products and communicating to retail and institutional audiences
• Prior exposure to B2B, institutional, or capital markets marketing
• Event planning and execution experience (virtual and hybrid) across Malaysia and SEA, plus social media content marketing and community management
• Hands-on experience with email marketing platforms and paid advertising

Responsabilités

• Plan and execute end-to-end marketing for each ECF campaign, from pre-launch through to close, engaging investors throughout
• Grow Alta's issuer pipeline and investor community via ecosystem partners
• Keep up with ECF market and regulatory developments and translate insights into campaigns
• Handle day-to-day marketing operations: email, ads, social media for investor/issuer/partner audiences
• Manage investor-facing events (virtual and hybrid) across Malaysia and SE Asia
• Ensure campaign accuracy and regulatory compliance with financial promotion rules
• Contribute to content marketing campaigns focusing on investor education, insights, and explainers
• Monitor KPIs, performance data, and engagement metrics
• Support regional communications initiatives, media relations, and PR strategies in Malaysia and SEA

Connaissances

Branding

Communications

Marketing

Content marketing

Formation

Bachelor's degree in Marketing/Communications

Outils

Google Analytics

Excel/Sheets

Google Ads

LinkedIn Ads

Meta Ads

Description du poste

Alta Alternative Exchange is looking for a Branding and Communications Specialist to be based in Malaysia, supporting marketing operations and regional communications across Malaysia and Southeast Asia. This role focuses on marketing and branding for financial products and services, helping position Alta as a trusted platform for alternative investments across private capital markets, private credit, climate technology, rare metals, and real-world assets. The scope covers event management, social media, email marketing, paid advertising, and content marketing aimed at investors, issuers, and financial intermediaries. The ideal candidate is equally comfortable executing hands-on campaigns and investor events as they are analyzing performance data, while also helping shape Alta's brand presence in the regional financial community through PR and media relations.

Key responsibilities

Plan and execute end-to-end marketing for each ECF campaign, from pre-launch through to close, working with issuers on their campaign story and pitch materials while engaging investors throughout

Grow Alta's issuer pipeline and investor community, including through ecosystem partners such as accelerators, angel networks, venture capital/private equity, financial institution partners, family offices, etc.

Keep up with ECF market and regulatory developments, and turn these insights into campaign ideas

Handle day-to-day marketing operations, including email marketing, paid advertising, and social media content marketing targeted at investor, issuer, and partner audiences

Manage and execute investor-facing events (virtual and hybrid), such as webinars, product briefings, and industry roundtables, across Malaysia and the Southeast Asian region

Ensure the accuracy, timeliness, and regulatory compliance of campaign execution, working with Compliance to review marketing materials against applicable financial promotion and advertising requirements

Contribute to content marketing campaigns, including production, editorial, and content creation, with a focus on investor education, market insights, and product explainers for alternative investment offerings

Monitor business activities, performance, and key KPIs, including investor acquisition, lead quality, and engagement metrics

Analyze data and assess trends to determine actions that optimize performance

Support regional communications initiatives, media relations, and public relations strategies in Malaysia and Southeast Asia, including engagement with financial and business media

About you

Degree in Marketing, Communications, Branding, Finance, or a related field, with 3 to 5 years of relevant experience in branding, communications, or marketing within financial services, such as asset management, capital markets, private banking, wealth management, or fintech

Familiarity with investment products (e.g., equity crowdfunding, peer-to-peer lending, private equity, private credit, bonds, funds, or digital/tokenised assets) and the ability to communicate them clearly to both retail and institutional audiences

Prior exposure to B2B, institutional, or capital markets marketing

Experience in event planning and execution, including virtual and hybrid formats across Malaysia and SEA, along with social media content marketing and community management, ideally for investor or financial professional audiences

Hands-on experience with email marketing platforms and paid advertising (e.g., Google Ads, LinkedIn Ads, Meta Ads), including awareness of platform restrictions on financial services advertising

Understanding of financial marketing regulations and compliance processes (e.g., guidelines from the Securities Commission Malaysia or MAS)

Strong analytical skills, with comfort working across KPIs, campaign performance data, and reporting tools (e.g., Google Analytics, Excel/Sheets)

Solid grasp of budget management, cost tracking, and vendor management and negotiation

Experience supporting media relations and PR strategies, ideally with financial and business media contacts in Malaysia and/or Southeast Asia

Strong understanding of brand positioning and messaging consistency across channels, with content creation and editorial skills (copywriting, campaign messaging, content calendars), including the ability to turn complex financial concepts into clear, accurate, and engaging content