Branding and Marketing Manager

Mirxes; Malaysia; Hybrid; MYR 200,000 - 320,000; Full time

Job summary

Mirxes, a Singapore-headquartered molecular diagnostics company, is seeking a Manager of Branding and Marketing to lead regional and global marketing efforts from Cyberjaya, Malaysia. The role focuses on branding, commercial enablement, and thought leadership in early cancer detection, partnering with the APAC leadership to ensure aligned messaging and impact.

The position emphasizes branding, communications, product marketing, and market insights, with cross-functional collaboration to support

Qualifications

• 8+ years of marketing experience in healthcare/biotech or related sectors.
• Senior leadership experience in APAC, with cross-functional teams.
• Experience with P&L or business unit leadership is a plus.

Responsibilities

• Define and deploy regional and global marketing strategies aligned with brand objectives.
• Lead branding and communications across APAC with focus on credibility and governance.
• Drive go-to-market strategies, product positioning, and launches in APAC.
• Gather customer and market insights to inform global strategy and local execution.
• Lead partner and channel marketing, coordinating with in-country teams.

Skills

Marketing leadership

Brand management

Go-to-market

Education

Bachelor's degree in life sciences or related field

Job description

Mirxes is a Singapore-headquartered molecular diagnostic company with R&D, manufacturing, and clinical lab operations in Singapore, USA, Japan, and China. We specialize in microRNA technologies and the development, manufacturing, and provision of diagnostic test kits and clinical services. Our mission is to enable early disease detection and provide insights for better patient care by harnessing the power of microRNA to augment traditional testing. Our vision is to be the world’s leading developer and provider of accurate, actionable, and affordable microRNA-powered diagnostic tests.

Job Location: Cyberjaya, Malaysia (Onsite)

Job Summary

The Manager of Branding and Marketing will lead Mirxes’ regional and global marketing strategy, with a strong focus on branding, commercial enablement, and thought leadership in the field of early cancer detection. Based in Malaysia, this role partners closely with the APAC leadership team to ensure strategic alignment, impactful execution, and consistent messaging to all stakeholders — from customers to government partners.

Roles and Responsibilities

Strategic Leadership

• Define and deploy regional and global marketing strategies in alignment with Mirxes’ commercial and brand objectives.
• Ensure consistency and collaboration across APAC in the development and execution of strategic marketing plans.
• Lead the regional commercial marketing plan to support business growth across customer segments and geographies.
• Identify future business needs and innovation opportunities to drive long-term growth in the region.

Branding and Communications

• Oversee brand positioning and visual identity, ensuring scientific credibility and alignment with global standards.
• Lead integrated communications strategies, including PR, media relations, digital and social media, corporate affairs, and government relations.
• Ensure communications support commercial objectives and branding strategy while managing budgets effectively.

Product Marketing and Launch Excellence

• Drive go-to-market strategies, product positioning, and launch planning across the APAC region.
• Collaborate with cross-functional teams (R&D, operations, regulatory, commercial) to support product launches and campaigns.
• Develop marketing and sales enablement tools (e.g., training materials, messaging, presentations).

Customer and Market Insights

• Gather deep customer and market insights through research, field visits, and engagement with key opinion leaders (KOLs).
• Provide input to global product strategy and value proposition development based on local insights.

Commercial and Channel Enablement

• Lead partner and channel marketing, ensuring alignment with in-country commercial and marketing teams.
• Support distributor and partner engagement through regional campaigns, programs, and thought leadership content.

Team and Stakeholder Leadership

• Provide inspirational leadership to a matrixed marketing team across the region.
• Collaborate closely with senior global leaders, regional commercial heads, and external partners.
• Represent Mirxes at key industry events, conferences, and strategic stakeholder engagements.

Desired Skills and Competencies

• 8 years and above marketing experience in healthcare, biotech, diagnostics, or related sectors, with at least 5 years in a senior leadership role.
• Proven success in brand management, commercial marketing, and go-to-market execution across diverse APAC markets.
• Experience with P&L or business unit leadership is a plus.
• Deep understanding of both B2B and B2C healthcare marketing dynamics.
• Demonstrated success in building and leading high-performing, cross-functional teams.
• Excellent communication, negotiation, and public presentation skills.
• Bachelor’s degree in life sciences, marketing, business, or related discipline; advanced degree preferred.

Key Attributes for Success

• Strategic and commercially driven, with strong execution discipline.
• Proven leadership ability to inspire and mobilize teams.
• Agile and entrepreneurial, with a strong innovation mindset.
• Strong influencing and stakeholder engagement skills.
• Embodies the Mirxes Core Values: integrity, can-do attitude, agility, curiosity, and empathy.

This position is based in Malaysia.