Brand Strategy & Reputation Lead

KPJ HEALTHCARE BERHAD; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

KPJ Healthcare Berhad seeks a Deputy Manager, Brand & Reputation Management to drive corporate branding, governance and community impact efforts across the Group. You will translate strategy into actionable programmes, coordinate cross-functional stakeholders and oversee project delivery to ensure alignment with corporate standards.

Key responsibilities include brand audits, governance, reputational management, and CSR initiatives, with leadership experience in branding or corporate affairs

Qualifications

• Bachelor's degree in marketing, branding, corporate communications, PR, business administration or related discipline.
• Master's degree is an added advantage.
• Minimum 6–8 years experience in branding, corporate communications, marketing or reputation management.
• At least 2 years of experience leading projects or supervising teams.
• Experience managing cross-functional branding or corporate affairs projects.
• Exposure to CSR, ESG or sustainability initiatives is an added advantage.

Responsibilities

• Support the Head in implementing KPJ Healthcare's corporate brand strategy, governance framework and brand experience initiatives across the Group.
• Lead the implementation of corporate branding, rebranding and brand transformation initiatives for consistent execution.
• Oversee brand governance activities and ensure compliance with brand guidelines and policies.
• Plan, coordinate and monitor corporate brand audits and corrective actions.
• Review branding materials and provide branding guidance to internal stakeholders.
• Drive the implementation and enhancement of brand standards, templates and identity assets.
• Collaborate with Hospital Marketing teams to ensure adoption of branding initiatives.
• Monitor project timelines and budgets to ensure delivery within resources.
• Translate brand strategy into measurable initiatives and execution plans.
• Lead Brand Health Studies, customer perception surveys and market research.

Skills

Brand leadership

Cross-functional collaboration

Communication

Presentation skills

Negotiation

Project management

Strategic thinking

Stakeholder management

Time management

Team coordination

Education

Bachelor's Degree in Marketing, Branding, Corporate Communications, Public Relations, Business Administration or related discipline

Master's Degree (added advantage)

Job description

KPJ Healthcare Berhad seeks a Deputy Manager, Brand & Reputation Management to drive corporate branding, governance and community impact efforts across the Group. You will translate strategy into actionable programmes, coordinate cross-functional stakeholders and oversee project delivery to ensure alignment with corporate standards.

Key responsibilities include brand audits, governance, reputational management, and CSR initiatives, with leadership experience in branding or corporate affairs