Brand Strategy & Key Accounts Manager, Beauty

TikTok; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TikTok Malaysia is seeking a Brand Strategic Key Account Manager for Beauty & Personal Care (TikTok Shop) to lead growth with makeup and skincare brands across the Malaysia market.

The role focuses on acquiring and nurturing premium brands, building JBPs, and delivering compelling campaigns that boost GMV within Makeup & Skincare for TikTok Shop Malaysia. You will collaborate with cross-functional teams to scale category growth and optimize merchant performance.

Qualifications

• Bachelor’s Degree or equivalent practical experience.
• 3+ years experience in ecommerce, beauty, FMCG, retail, or related commercial fields.
• Attention to detail, affinity with numbers, logical and problem solving skills.
• Good analytical skills and able to set up action plans based on data and experience.
• Strong business presentation skills with hands-on daily usage of Excel and PowerPoint for reporting, analysis, and commercial proposals.
• Strong understanding of beauty industry landscape, consumer trends, and competitive environment.

Responsibilities

• Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
• Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
• Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
• Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
• Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
• Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
• Track market trends, competitor landscape and consumer demand within the beauty industry to identify opportunities and risks
• Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
• Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Education

Bachelor’s Degree or equivalent

Tools

Excel

PowerPoint

Job description

TikTok Malaysia is seeking a Brand Strategic Key Account Manager for Beauty & Personal Care (TikTok Shop) to lead growth with makeup and skincare brands across the Malaysia market.

The role focuses on acquiring and nurturing premium brands, building JBPs, and delivering compelling campaigns that boost GMV within Makeup & Skincare for TikTok Shop Malaysia. You will collaborate with cross-functional teams to scale category growth and optimize merchant performance.