Creative Strategist (Brand Manager)

doctor-pawscom; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

High autonomy

Salary growth

Increased responsibility

Job summary

doctor-pawscom in Kuala Lumpur seeks a results-driven senior social media lead to shape our creative direction and content strategy across paid channels. You will own campaigns, collaborate with creators and influencers, and optimize with data-driven tests to grow engagement and sales.

Ideal candidates are experienced in paid social, copywriting, and A/B testing, with strong Bahasa Malaysia and English language skills.

Qualifications

• Experience: 3+ years managing paid social or paid search campaigns.
• Copywriting: Strong track record of writing high-converting scripts, hooks, and messaging with emotional storytelling.
• Testing: Deep understanding of A/B testing concepts & formats.
• Scaling: Growing Social Media channels.
• Platform expertise: Understanding of creative formats and algorithmic requirements on different platforms.
• Project management: Ability to manage a fast-paced creative pipeline and collaborate smoothly with media buyers.
• Language: Native Bahasa Malaysia and very fluent in English.

Responsibilities

• Creative Direction: Determine Buying Personas, Brand Pillars & content strategy.
• Content Plan: Create emotional storytelling through engaging video formats.
• Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators.
• Campaign Management: Weekly campaigns on all our Socials.
• Brief designers: Provide data-driven insights to creative teams for new assets.
• Testing: A/B tests on hooks, copy, CTAs & formats.
• Analyze metrics: Track full-funnel data and make informed decisions.
• End Goal = Create Sales via Followers + Engagement on our Socials.

Skills

Paid social campaigns

Copywriting

A/B testing

Social media scaling

Platform expertise

Project management

Bahasa Malaysia

English fluency

Job description

• Fast-growing pet pet brand
• Working across 3x countries
• Selling supplements for dogs & cats

Tasks

• Creative Direction: Determine Buying Personas, Brand Pillars & content strategy
• Content Plan: Create emotional storytelling through engaging video formats
• Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators
• Campaign Management: Weekly campaigns on all our Socials
• Brief designers: Provide data-driven insights to creative teams for new assets
• Testing: A/B tests on hooks, copy, CTAs & formats
• Analyze metrics: Track full-funnel data and make informed decisions
• End Goal = Create Sales via Followers + Engagement on our Socials

Requirements

• Experience: 3+ years managing paid social or paid search campaigns
• Copy writing: Strong track record of writing high-converting scripts, hooks, and messaging with emotional story telling
• Testing: Deep understanding of A/B testing concepts & formats
• Scaling: Growing Social Media channels
• Platform expertise: Understanding of creative formats and algorithmic requirements on different platfoms
• Project management: Ability to manage a fast-paced creative pipeline and collaborate smoothly with media buyers.
• Native Bahasa Malaysia
• Very Fluent in English

Benefits

• High degree of autonomy
• Yearly increasing salary
• Yearly growing responsibility inside of company