Brand Marketing Specialist — Growth, Launch & Analytics

KMT JAYA SDN BHD; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

KMT JAYA SDN BHD is seeking a marketing professional to plan and execute brand marketing activities aligned with the company’s strategy. You will work to strengthen brand awareness and coordinate with internal teams to implement campaigns.

The role includes developing annual sales targets, marketing plans and budgets; plan ATL and BTL activities, conduct market analyses, and support new product development. Based in Shah Alam, this position requires strong analytical and communication skills.

Qualifications

• Bachelor’s Degree, Postgraduate Diploma, or Professional Degree in Marketing or related field.
• At least 2 years of relevant marketing experience.
• FMCG, Trade Marketing, or Product Marketing experience is advantageous.
• Strong analytical, presentation, communication, and problem-solving skills.
• Proficient in Microsoft Office, especially Excel and PowerPoint; SQL Financial Accounting is an advantage.
• Good command of English and Bahasa Malaysia.
• Willing to work in Shah Alam.

Responsibilities

• Plan and execute brand marketing activities aligned with strategy.
• Monitor brand performance and identify opportunities to improve awareness.
• Collaborate with internal teams to implement activities effectively.
• Develop annual sales targets, marketing plans, and budgets.
• Plan ATL advertising to strengthen consumer communication and brand awareness.
• Plan BTL promotions, product trials, and PR to drive sales.
• Conduct market, consumer, competitor, and sales analysis.
• Develop short-, medium-, and long-term marketing strategies.

Skills

Analytical skills

Presentation skills

Communication skills

Problem-solving skills

Education

Bachelor’s degree in Marketing/Business

Postgraduate Diploma

Professional Degree

Tools

Microsoft Excel

PowerPoint

SQL Financial Accounting

Job description

KMT JAYA SDN BHD is seeking a marketing professional to plan and execute brand marketing activities aligned with the company’s strategy. You will work to strengthen brand awareness and coordinate with internal teams to implement campaigns.

The role includes developing annual sales targets, marketing plans and budgets; plan ATL and BTL activities, conduct market analyses, and support new product development. Based in Shah Alam, this position requires strong analytical and communication skills.